Sitation has deep knowledge and broad experience providing e-commerce consulting to small businesses, brick and mortar retailers, and B2B companies to improve efficiency and profitability of e-commerce operations. With expertise in SEO & site search, usability, funnel optimization, taxonomy and product information management, and more, we’ve built a roster of happy clients and established a long history of success.
Taxonomy & Product Content
Taxonomy and product content are aspects of Product Information Management (PIM). The workflow, publishing rules, and change management involved with working with a large supply chain to support a high SKU-count catalog can be complex. Rest assured, when it comes to PIM, we’ve helped some of the biggest players in e-commerce.
Site search deals with the search engine on your own website. Commonly this is Solr or Endeca®. Sitation has experience in tuning site search engines, and in helping e-commerce organizations to analyze and improve the search experience for their customers.
In e-commerce, the work is never done. It’s a constant cat and mouse game, keeping an eye on KPIs while making changes to the flow of traffic, positioning of elements, selection of words, pricing, and other variables. We work with our clients to drive more customers to more products, increasing product views and sales. Contact us to learn more.