Sitation Blog
Defining a Golden Product Record in a Decentralized Tech Stack
Large enterprise brand-manufacturers often grapple with the challenge of maintaining consistent, high-quality product information across a decentralized e-commerce tech stack. This is particularly true for multinational organizations, where diverse regional needs and disparate systems can further complicate matters. The concept of a “golden product record” emerges as a critical solution,… Read More
The End of Pages, The Rise of Answers
This is Part 1 of an 8-part deep dive series to explore how brands win when search becomes a conversation. Search is becoming a dialogue, and “being in the answer” is the new Page One. The way people find products has crossed a line. Search engines are no longer handing… Read More
Where Should Digital Asset Transformations Happen? PIM vs. DAM
A debate on transformation strategy and best practices for digital assets. Introduction: Setting the Stage The digital shelf is growing more complex every year. Retailers, distributors, and marketplaces all demand product content in slightly different formats, dimensions, and even seasonal or channel-specific versions. Brands are caught in the middle,… Read More
The Automotive Content Bottleneck: How AI Turns Specs into Sales
Automotive and powersports catalogs expand faster than teams can write, review, and refresh product content. Fitment rules, safety/compliance language, and channel-specific policies make the work slow, inconsistent, and expensive. Plezio Draft turns this bottleneck into a repeatable engine for growth by producing accurate, channel-ready content at… Read More
Why Content Quality Is Still the Most Overlooked Growth Lever in Marketplace Performance
It’s no secret that winning on marketplaces takes more than just showing up. Product listings are the heartbeat of marketplace success, but too often, they’re treated as a one-time task. A brand uploads product content, checks the box, and moves on. The problem? Stale content is silent content. Over time,… Read More
Why Auto Care Standards Alone Won’t Win in Ecommerce
Auto Care Standards are like training wheels for product data. They’re essential for balance, but nobody’s going to win the Tour de France with them still on. Meeting Auto Care compliance ensures that your automotive parts data is accurate, structured, and recognizable across the supply chain. That’s important. But… Read More
Data Quality: The First Frontier for Enterprise AI Adoption
This is Part 2 of a 5-part series where we will take a deeper look at the fundamentals of organization-wide AI platform deployment and adoption. In Part 1 of this series, we covered the five core aspects of AI adoption in the organization for delivering… Read More
Are Managed Services A Strategic Advantage for E-commerce Growth?
E-commerce leaders today face an ongoing challenge: scale quickly, innovate continuously, and deliver seamless customer experiences, all while keeping costs under control. For many organizations, the instinct is to build in-house teams. But when it comes to managing Product Information Management (PIM) and the broader ecommerce tech stack, internal resources… Read More
PIM Readiness: Your Path to a Seamless Implementation
Product Information Management (PIM) systems are essential to centralize, manage, and optimize product data. However, the success of a PIM implementation hinges on proper readiness, and if you’re not certain if your organization has its product data in a state where your PIM implementation will be effective, you might be… Read More
The New Taxonomy of Speed: Re-architecting Your Data for Performance and Automotive
For decades, the automotive aftermarket has been defined by a familiar rhythm: a massive, aging fleet of passenger cars and light trucks requiring a predictable set of replacement parts. Success in this world has been built on mastering the ACES and PIES standards and managing the complexities of Year-Make-Model-Engine (YMME)… Read More
