Effective collection, manipulation, storage, and publishing of product content is critical in e-commerce environments.
Product Content (or product data) typically consists of:
With all of the complexity that makes up a single product record, it becomes clear how important a rigorous approach to product information management becomes when working with thousands, or even millions of products, which is not at all uncommon in a b2b environment.
Sitation helps clients to build and execute Product Information Management (PIM) strategies to create scalable efficiencies with product content.
Many of Sitation's projects involve what we call the e-commerce content value chain. This involves collecting, reviewing, enriching, and publishing product data according to category-specific requirements in the taxonomy (sometimes referred to as a merchandising hierarchy or product data model).