Scaling Product Content with Draft and Salsify

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Discover how generative AI is reshaping product content creation at scale. In this session, Caleb Neuberger from Sitation introduced Rough Draft Pro (now Plezio Draft), our AI-powered content creation tool designed to integrate seamlessly with Salsify.

Special guest Devin Weakland of BIC shared how her team uses Draft to expand their e-commerce capabilities, from producing retailer-specific copy at scale to supporting global language translations. The discussion covers:

• How BIC scaled content creation without expanding team size
• Building trust and reliability with an enterprise-ready AI tool
• The impact of translations and retailer-specific content on scalability
• Live demo of Draft and its real-world use cases

This webinar highlights how enterprise brands can leverage AI to improve efficiency, consistency, and flexibility across their digital shelves.