Product data, PIM and AI insights
Welcome to the Sitation blog, with practical articles, guides and customer stories on PIM, MDM, DAM, product content and AI.
Meet Aidrian: Sitation’s 2026 Stibo Systems Hackathon Finalist
Meet Aidrian, Sitation’s AI product support agent and one of four finalists in the 2026 Stibo Systems Hackathon. Watch how trusted product data supports a guided path from issue to resolution. Read More
Five Master Data Questions to Bring to Any Data Conference This Fall
Fall is conference season for data teams. Between keynotes, customer panels and hallway conversations, it’s easy to come home with a full notebook and no clearer idea of what to do next. Stibo Systems Connect and plenty of other industry events fill the calendar through November. Read More
Product content & syndication Strategy
The Grocery Cart Is Changing Fast. Is Your Product Content Keeping Pace?
When Groceryshop named its three anchor themes for this year’s event in Las Vegas (September 22-24), AI-powered shopping and retail media’s next growth phase were the expected picks. The third was not: the GLP-1-driven shift in consumer demand, sitting right alongside them as a topic serious… Read More
What’s New in Salsify: AI Agents, Agentic Discovery, and a Bigger Network
Salsify has shipped a dense run of updates this quarter, and the throughline across nearly all of them is the same one we’ve been tracking for a while now: product data has to serve two audiences at once, the human shopper scanning a page and the AI agent summarizing it… Read More
Product content & syndication Strategy
Not All Feed Errors Are Equal Heading Into Q4
Most peak season advice assumes a July start: audit your feeds, fix your listings, refresh your images, sync your inventory, all before traffic and ad spend ramp up. That advice holds up fine if the calendar cooperates. For a lot of teams, it doesn’t, and the more useful question by… Read More
The Sell Sheet Bottleneck Nobody Talks About, and How Catalog Sites Fixes It
For years, a “product catalog” meant a PDF, or worse, a spreadsheet attached to an email. Someone would ask for updated product information, wait for a reply, download a file, and hope it was the current version. Multiply that across dozens of brands, hundreds of SKUs, and every internal team… Read More
Product content & syndication Insight
What Actually Makes a Product Image Convert?
For most of digital commerce’s history, “Is this a good product image?” was answered by whoever had the most seniority in the room. Brand managers had taste. Creative directors had instincts. Nobody had a number, so nothing shipped against a standard. It shipped against an opinion. That’s starting to change,… Read More
Your DAM and Your PIM Are Probably Not Talking. Here’s Why That Costs You.
A product manager updates a spec sheet in the PIM. Three weeks later, the product image on the retailer site still shows the old packaging. Nobody did anything wrong. The two systems that should have kept each other in sync simply never had a conversation. This happens constantly, and it… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the moments that… Read More
What Product Data Teams are Really Dealing With
At this year’s GS1 Connect 2026 in Las Vegas, Sitation surveyed product data and supply chain professionals to take the temperature on master data management. Taking a look at the challenges, the team dynamics, the tools, and the state of AI adoption, the results paint a clear picture: the industry… Read More
