Sitation Blog
Beyond the Product Description: How Plezio Draft Is Redefining AI Content at Scale
When most e-commerce teams hear “AI content tool,” they picture one thing: a product description generator. Type in some attributes, get a paragraph back, move on. It’s a legitimate use case, but also a narrow one, especially as the demands on e-comm content teams continue to expand well beyond the… Read More
From Weeks to Minutes: ShelterLogic’s AI Translation Breakthrough
Salsify Transformer Awards 2026 | Category 4: Exceptional Business Transformation Three weeks. That’s how long it used to take ShelterLogic to get translated product content back from an external agency. Every time. For a company managing an 11-brand outdoor lifestyle portfolio across North American markets, that timeline wasn’t just inconvenient. Read More
The Seasonal Demand Was Always There. Proximo Finally Captured It.
Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements Proximo Spirits manages a portfolio of 14 brands with deep seasonal and cultural relevance. Tequilas made for Cinco de Mayo, whiskeys built for holiday gifting, and spirits that spike in search every summer. The… Read More
77 to 91: The Compliance Score That Tells the Pernod Ricard Story
Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements A Profitero score of 77 isn’t a crisis. It’s something quieter and harder to fix: a gap between what your team believes is live on the shelf and what’s actually performing. That was the situation… Read More
GS1 Standards Week 2026: Four Agenda Items That Will Shape Your Product Data
GS1 standards rarely get attention in boardrooms, but they quietly power the global supply chain. Global Trade Item Numbers (GTINs), Global Location Numbers (GLNs), and the Global Data Synchronization Network (GDSN) are the infrastructure behind accurate product data everywhere: from warehouses to retailers’ systems to customers’… Read More
Sitation Wins Growth Architect Award at Akeneo Unlock 2026 Chicago
Sitation and AutoQuotes (Revalize) recognized for data-driven PIM transformation delivering 71% cost reduction and 55% increase in product enrichment volume CHICAGO, IL – April 15, 2026 – Sitation, a leader in digital commerce and AI-driven content operations, and certified Akeneo Gold partner, announced today that… Read More
Three Platforms. One Vision. Inside Spin Master’s Enterprise PXM Transformation.
Salsify Transformer Awards 2026 | Category 2: Continuous Improvement of PXM and Salsify Processes When Spin Master acquired Melissa & Doug, the organization didn’t just gain a beloved brand. It inherited a puzzle. The result was three separate PIM environments and three independent… Read More
Iterating With AI: How AI tools can improve PXM through your existing PIM
I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing or… Read More
Meet the Nominees: Sitation Clients in the Running for the 2026 Salsify Transformer Awards
Each year, the Salsify Transformer Awards shine a spotlight on the brands and teams that didn’t just use their PIM but transformed with it. These aren’t incremental wins. These are organizations that looked at complexity, inefficiency, and fragmented content operations and decided: we’re going to fix… Read More
Sparky Is the New Shortcut, Winning Walmart’s Fast-Cart Future
This is Part 6 of an 8-part deep-dive series exploring how brands win when search becomes a conversation. If the old shelf was a list of results, Sparky is the moment a shopper asks, “Just tell me what to buy.” Walmart Sparky is not simply a new interface,… Read More
