Product data, PIM and AI insights
Welcome to the Sitation blog, with practical articles, guides and customer stories on PIM, MDM, DAM, product content and AI.
Digital shelf & retail media Strategy
What Your Product Pages Know That the Rest of the Company Doesn’t
Ask most ecommerce or digital shelf teams what they actually know, and the list runs longer than anyone outside the team realizes. They can tell you which competitors are winning specific searches and why. What shoppers type into a search bar rarely matches what marketing assumed they’d type, and… Read More
Why Good Fitment Data Goes Bad, and How to Keep It Current
Most aftermarket teams already know what bad fitment costs. A customer orders a brake rotor or headlight assembly, the listing says it fits, and it doesn’t. The part comes back, the margin goes with it, and the customer is less likely to trust the next listing. We covered that… Read More
AI Doesn’t See Your Org Chart. It Sees Your Signals.
Once AI moves from finding information to comparing products, making recommendations and facilitating actions, GEO can no longer belong exclusively to SEO, content or ecommerce. Every team that creates a signal the agent can use influences the outcome. This is Part 8 of an 8-part deep… Read More
Celebrating 25 years of Sitation
On October 21, 2001, Steve Engelbrecht filed the paperwork to do business as Sitation. Twenty-five years later, he looks back and thanks the people who shaped the journey. Read More
Product content & syndication Insight
Generative engine optimization for product data: what your PIM controls
Generative engine optimization (GEO) for products depends on product data. The signals your PIM controls, why consistency matters and a five-point check for your catalog. Read More
The Digital Product Passport Is a Master Data Problem, and It Isn’t Only Europe’s
When US manufacturers hear about the EU’s Digital Product Passport, a common first reaction is that it’s a European rule for European companies. That reaction is understandable, and it’s also likely to cause trouble. The passport applies to products sold in the EU, wherever they’re made. It also… Read More
From Answers to Actions: What Changed in GEO
When this series began, the goal was getting into the answer. Less than a year later, the answer is becoming an intermediate step. AI agents increasingly compare, decide and help shoppers act. This is Part 7 of an 8-part deep dive series exploring how brands win when search… Read More
One Taxonomy, Two Systems: Aligning DAM and PIM Before You Integrate
Most digital asset management (DAM) and product information management (PIM) integrations don’t fail because of the connector. They fail because the two systems were never describing the same things in the same way. The DAM calls a product “Trail Runner 2 Navy.” The PIM knows it as SKU 40418-NVY. Read More
Meet Aidrian: Sitation’s 2026 Stibo Systems Hackathon Finalist
Meet Aidrian, Sitation’s AI product support agent and one of four finalists in the 2026 Stibo Systems Hackathon. Watch how trusted product data supports a guided path from issue to resolution. Read More
Five Master Data Questions to Bring to Any Data Conference This Fall
Fall is conference season for data teams. Between keynotes, customer panels and hallway conversations, it’s easy to come home with a full notebook and no clearer idea of what to do next. Stibo Systems Connect and plenty of other industry events fill the calendar through… Read More
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