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The Sitation Blog

Welcome to the Sitation Blog, where we share insights on our work, the e-commerce industry, and our platform partners. Enjoy!

Recent Sitation Blogs

The Evolution of RoughDraftPro: A Year of Growth

The Evolution of RoughDraftPro: A Year of Growth

Since its launch in March 2023, RoughDraftPro has undergone a remarkable evolution, rapidly emerging as a trailblazer in AI-driven content creation. Join the journey of RoughDraftPro as we highlight its innovative advancements and impact on the landscape of digital content production.

Challenges of Retailer Portals: Streamlining Product Content Syndication

Challenges of Retailer Portals: Streamlining Product Content Syndication

Explore how brands can navigate the challenges of retailer portals with streamlined product content syndication. Sitation’s expertise in product content syndication platforms offers a centralized solution to enhance digital marketing strategies, ensuring up-to-date product content across all channels and fostering better customer experiences.

The Role of PIM in Digital Marketing Strategy

The Role of PIM in Digital Marketing Strategy

Discover how Product Information Management (PIM) is crucial to digital marketing strategies, focusing on its impact on improving customer experience, enhancing SEO, simplifying content syndication, and guiding strategic decisions for brands navigating the digital market.

Blog Archives

Expertise in Leading Syndication Solutions

Managing your products' journey to the digital shelf begins with syndication solution expertise. Product data syndication is essential for businesses aiming to enhance their online visibility and reach. Sitation's Managed Services team is skilled in various leading...

Budgeting for Efficiency with AI

As we find ourselves well into the fourth quarter of 2023, businesses are gearing up to determine their budgets for the upcoming year. In today's ever-evolving economic landscape, it's paramount to ensure that every dollar invested goes the extra mile. In this blog...

New and Improved Akeneo Features for 2023

After releasing 7.0, Akeneo has been consistently rolling out new, expanded, and updated features and functionality. For those familiar with the platform, this comes as no surprise. "Deserving the highest praise I can offer, every year Akeneo fixes the biggest...

The Akeneo Advantage

Akeneo has been a strong competitor in the Product Information Management (PIM) space for the past several years. While this type of recognition is great for getting attention, for the average person it may be difficult to differentiate between the variety of PIM...

Unused Attributes Within Akeneo Families

When unneeded or unused attributes are assigned to families, it may seem harmless, but it’s not. Unused attributes clutter up the graphical user interface (GUI) with attributes that must then be navigated past, over, and over again, to get to the attribute, for which...

Master Data Management Using Akeneo PIM Enterprise Edition

Do you need to uniformly share a set of data domains, like codes with internationalized labels across your business organization? While Akeneo may not market Akeneo PIM as a master data management (MDM) system, the Akeneo PIM Enterprise Edition has the functionality...

Akeneo Now Offers Product Activation & Syndication

Introduction In today's fast-paced retail landscape, staying ahead of the competition requires an agile and efficient product management system. Akeneo, a leading provider of product experience management solutions, has recently unveiled its groundbreaking product...

Sitation Partners with Channel Engine

Apex, NC February 14, 2023 Sitation, a leading systems integrator and service provider for product information management and digital merchandising, has officially become a Channel Engine Certified Partner. Sitation and Channel Engine have previously worked together...

Akeneo Implementation: Avoiding Common Bottlenecks

By Akeneo focused Project Manager Jannel McCullough   The value add of Product Information Management (PIM) software, like Akeneo, gets discussed frequently. Case studies, customer success interviews, and direct product experience support impacts like faster time...

KEM Powered SEO Drives Holiday Shopping Success

By Ben Visee, Account Executive - Products E-commerce continues to be the fastest growing area of retail. With numbers increasing to include at least one online touch point in all buying journeys, consumers are consistently showing retailers that they enjoy a detailed...

Amazon 3P Sellers Join the Migration to SP-API

Change is once again afoot with Amazon. Back in January, we explained the introduction of Amazon Selling Partner API (SP-API) and the adjustments that customers connecting to Amazon would need to make. At that time, support through the new SP-API was not available to...

Sitation Wins the 2022 Salsify Partner Hackathon

Last week, Sitation brought home the gold in the 2022 Salsify Partner Hackathon with a demo of a cutting edge capability - generating long-form product content from basic product specifications using artificial intelligence. The Sitation team was comprised of Steve...

Akeneo: Installing Locally for Development or Testing

By Akeneo Certified, Solution Developer, Dett Martin and Senior Director, Solution Architecture, George Dzuricsko   In the process of developing with Akeneo it becomes quickly apparent that you need a local install for testing ideas and running code without the...

Managed Services- Partnership to Excel

While Sitation may be best known for success in Product Information Management (PIM) implementation, we also provide a number of other valuable business services. Our Managed Services segment offers solution driven opportunities, customizable to the needs of your...

Support Ending for Akeneo 5.0: What’s Next?

Since launching its 1.0 Edition in September of 2014, Akeneo has carefully and consistently updated the Product Information Management (PIM) solutions software it provides. Currently offering everything from a free edition, up to an advanced Saas edition, Akeneo...

GS1 Frustrations: Identified and Resolved

After coming across a recent social media post expressing frustration with GS1, we began an internal conversation full of fact finding questions: What is the source of this frustration? Is that something we can control or adjust? Ultimately, How can Sitation help...

Akeneo: A CIO’s Guide

How to Approach Akeneo’s Offering to Leverage the Best Practices of Composable Commerce for your Business Product data is critical to any modern commerce system. Many articles espouse the benefits of a mature product experience, but how you get there is the challenge...

What is Akeneo?: A Valuable Look at the Basics

Introduction As you search the internet for answers about what product information management software can do for you, let the experts here at Sitation cut right to the chase with the answers you need. Today we will spend some time with certified Akeneo expert, Matt...

What is Composable Commerce?: The Value of Flexibility

The Product Information Management (PIM) industry moves fast. There are ever improving solution platforms and ever evolving ways to approach data management. Phrases like “Composable Commerce '' and “Headless Commerce '' are appearing more frequently but what exactly...

What is GS1? What is GDSN? and Why Does it Matter?

We have been talking a lot about GS1, their standards, and GDSN lately. Those conversations have been full of fascinating information about sourcing, packaging, and best practices but they can get really complex. In an effort to clear it all up, let's get back to the...

Participate With Sitation for GS1 Standards Week

As a GS1 Gold Solution Partner, we will be celebrating GS1 Standards week from Tuesday, April 26 - Thursday, April 28th, 2022, and we would love for you to join us! What is GS1? GS1 facilitates cross industry collaboration to address supply chain and product data...

What is The Value of Product Models and Variants?

By Akeneo Certified, Solution Consultant Joseph Purayidathil   What Are Product Models and Variants? Product Models and Variants have nothing to do with alternative universes. They're just one of the best ways to group your product data to improve data...

GS1 is not them, GS1 is us.

In The Future of PIM Beyond 2021, Salsify Co-Founder, Rob Gonzales suggests that the “...goal of a PIM is to help you get your products to market as quickly and optimally as possible and to assist you in keeping your products competitive over time in the face of...