Sitation Blog
Sitation Wins Growth Architect Award at Akeneo Unlock 2026 Chicago
Sitation and AutoQuotes (Revalize) recognized for data-driven PIM transformation delivering 71% cost reduction and 55% increase in product enrichment volume CHICAGO, IL – April 15, 2026 – Sitation, a leader in digital commerce and AI-driven content operations, and certified Akeneo Gold partner, announced today that… Read More
Three Platforms. One Vision. Inside Spin Master’s Enterprise PXM Transformation.
Salsify Transformer Awards 2026 | Category 2: Continuous Improvement of PXM and Salsify Processes When Spin Master acquired Melissa & Doug, the organization didn’t just gain a beloved brand. It inherited a puzzle. The result was three separate PIM environments and three independent… Read More
Iterating With AI: How AI tools can improve PXM through your existing PIM
I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing or… Read More
Meet the Nominees: Sitation Clients in the Running for the 2026 Salsify Transformer Awards
Each year, the Salsify Transformer Awards shine a spotlight on the brands and teams that didn’t just use their PIM but transformed with it. These aren’t incremental wins. These are organizations that looked at complexity, inefficiency, and fragmented content operations and decided: we’re going to fix… Read More
Sparky Is the New Shortcut, Winning Walmart’s Fast-Cart Future
This is Part 6 of an 8-part deep-dive series exploring how brands win when search becomes a conversation. If the old shelf was a list of results, Sparky is the moment a shopper asks, “Just tell me what to buy.” Walmart Sparky is not simply a new interface,… Read More
Keeping What Works: Modernization in Manufacturing and Distribution
This article was developed collaboratively by Sitation and Stibo Systems following recent conversations with manufacturing and distribution leaders. Most manufacturers and distributors don’t struggle to modernize because they lack technology. They struggle because their core business data is fragmented across systems. Aligning this information, not replacing… Read More
Why Most AI Content Strategies Break at Syndication
AI has fundamentally changed how product content is created. Teams can now generate descriptions, attributes, and enhanced content at a speed that was not possible even a year ago. The bottleneck that once defined content operations has largely been removed. But a new bottleneck has taken its place. Not in… Read More
Rufus Is the New Aisle, Winning Amazon’s Transaction Shelf in an Answer-First World
This is Part 5 of an 8-part deep-dive series exploring how brands win when search becomes a conversation. Amazon’s shopping experience is shifting from search-and-scroll to ask-and-decide. Rufus is the clearest signal of that shift. It is not just another feature in the app. It is a new layer of… Read More
Change Management : Transforming into an AI Organization
This blog is the fifth of a series of blogs covering the fundamentals of organization wide AI platform deployment and adoption In the previous blogs, we covered the four core aspects of AI adoption in the organization for delivering value: In this final blog, we will… Read More
Sitation Earns SOC 2 Type II Compliance, Demonstrating Reliability and Effectiveness
Sitation, a leader in digital commerce and AI-driven content operations, has successfully achieved SOC 2 Type II compliance, validating the effectiveness and consistency of its security controls over an extended audit period. SOC 2, developed by the American Institute of CPAs (AICPA), is the industry-recognized standard… Read More
