Product data, PIM and AI insights
Welcome to the Sitation blog, with practical articles, guides and customer stories on PIM, MDM, DAM, product content and AI.
Product content & syndication Insight
Generative engine optimization for product data: what your PIM controls
Generative engine optimization (GEO) for products depends on product data. The signals your PIM controls, why consistency matters and a five-point check for your catalog. Read More
The Digital Product Passport Is a Master Data Problem, and It Isn’t Only Europe’s
When US manufacturers hear about the EU’s Digital Product Passport, a common first reaction is that it’s a European rule for European companies. That reaction is understandable, and it’s also likely to cause trouble. The passport applies to products sold in the EU, wherever they’re made. It also pulls data… Read More
From Answers to Actions: What Changed in GEO
When this series began, the goal was getting into the answer. Less than a year later, the answer is becoming an intermediate step. AI agents increasingly compare, decide and help shoppers act. This is Part 7 of an 8-part deep dive series exploring how brands win when search becomes a… Read More
One Taxonomy, Two Systems: Aligning DAM and PIM Before You Integrate
Most digital asset management (DAM) and product information management (PIM) integrations don’t fail because of the connector. They fail because the two systems were never describing the same things in the same way. The DAM calls a product “Trail Runner 2 Navy.” The PIM knows it as SKU 40418-NVY. A… Read More
Meet Aidrian: Sitation’s 2026 Stibo Systems Hackathon Finalist
Meet Aidrian, Sitation’s AI product support agent and one of four finalists in the 2026 Stibo Systems Hackathon. Watch how trusted product data supports a guided path from issue to resolution. Read More
Five Master Data Questions to Bring to Any Data Conference This Fall
Fall is conference season for data teams. Between keynotes, customer panels and hallway conversations, it’s easy to come home with a full notebook and no clearer idea of what to do next. Stibo Systems Connect and plenty of other industry events fill the calendar through November. Read More
Product content & syndication Strategy
The Grocery Cart Is Changing Fast. Is Your Product Content Keeping Pace?
When Groceryshop named its three anchor themes for this year’s event in Las Vegas (September 22-24), AI-powered shopping and retail media’s next growth phase were the expected picks. The third was not: the GLP-1-driven shift in consumer demand, sitting right alongside them as a topic serious… Read More
What’s New in Salsify: AI Agents, Agentic Discovery, and a Bigger Network
Salsify has shipped a dense run of updates this quarter, and the throughline across nearly all of them is the same one we’ve been tracking for a while now: product data has to serve two audiences at once, the human shopper scanning a page and the AI agent summarizing it… Read More
Product content & syndication Strategy
Not All Feed Errors Are Equal Heading Into Q4
Most peak season advice assumes a July start: audit your feeds, fix your listings, refresh your images, sync your inventory, all before traffic and ad spend ramp up. That advice holds up fine if the calendar cooperates. For a lot of teams, it doesn’t, and the more useful question by… Read More
The Sell Sheet Bottleneck Nobody Talks About, and How Catalog Sites Fixes It
For years, a “product catalog” meant a PDF, or worse, a spreadsheet attached to an email. Someone would ask for updated product information, wait for a reply, download a file, and hope it was the current version. Multiply that across dozens of brands, hundreds of SKUs, and every internal team… Read More
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