Sitation Blog
Your DAM and Your PIM Are Probably Not Talking. Here’s Why That Costs You.
A product manager updates a spec sheet in the PIM. Three weeks later, the product image on the retailer site still shows the old packaging. Nobody did anything wrong. The two systems that should have kept each other in sync simply never had a conversation. This happens constantly, and it… Read More
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the moments that… Read More
What Product Data Teams are Really Dealing With
At this year’s GS1 Connect 2026 in Las Vegas, Sitation surveyed product data and supply chain professionals to take the temperature on master data management. Taking a look at the challenges, the team dynamics, the tools, and the state of AI adoption, the results paint a clear picture: the industry… Read More
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s newly released… Read More
What Is ETIM, and Why Are Your Biggest Customers Asking for It?
Sooner or later it happens: a distributor, a major retailer, or a customer’s procurement team asks for “your ETIM data.” And nearly every manufacturer who hasn’t gone through the process might respond with “right… let me get back to you on that.” Manufacturers, distributors, and retailers already juggle a multitude… Read More
More Than a Timeline Keeper: The Value Sitation Project Management Brings to PIM Implementation
Every project starts with the same optimism. The kickoff meeting buzzes with big ideas, confident timelines, and a shared belief that this one will be different. Then reality sets in: stakeholders want updates, scope creeps like a houseplant left unattended, and suddenly no one can remember who owns what. Enter… Read More
The Google Merchant API Deadline Isn’t Really About an API
On August 18, 2026, Google shuts down the Content API for Shopping for good. Any brand still pushing product data through it will find listings disappearing from Google Shopping and Performance Max campaigns going quiet, not because demand dried up, but because the pipe carrying the… Read More
Win the Shelf When Competitors Go Dark
THE OPPORTUNITY A new competitive battleground, and most brands aren’t ready Out-of-stock moments are becoming recommendation moments. When a shopper discovers that their preferred product is unavailable, they do not always leave the site or try a different retailer. Increasingly, they ask AI what to buy instead. And when they… Read More
What Amazon’s New Title Limit Actually Means for Your Product Content Strategy
Most brands will treat Amazon’s new 75-character title limit as a compliance task, a deadline to hit, a character count to trim. That’s the wrong frame. What Amazon is actually enforcing is a more disciplined content architecture. Titles have one job: identify the product clearly and… Read More
GDSN Was Built for This: How AI Finally Unlocks the Standard’s True Potential
The data model was built to handle extraordinary complexity. AI is what finally makes that complexity manageable. Spend enough time in the world of GDSN and you develop a certain appreciation for the standard. The data model is genuinely well-designed. Hierarchical trade item structures, target market… Read More
