AI that does real work in your product data
Sitation applies AI where product teams feel the most strain: writing content, enriching attributes and turning messy supplier files into usable data. The work runs inside the PIM and channels you already use.
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Where product teams lose time
Content can’t keep up with the catalog
Every new SKU, retailer and market needs its own copy, and writing it by hand creates a backlog that delays launches.
Key facts are locked in PDFs and images
Specifications often arrive as supplier documents and photos, so someone has to read them and type the attributes in.
Generic AI output needs heavy rework
A general-purpose chatbot doesn’t know your brand voice, attribute rules or retailer requirements, so its drafts rarely go straight to publication.
Where Sitation applies AI
Product content at scale
Plezio Draft generates brand-aligned descriptions, alt text and retailer-specific copy from your product data, following rules your team controls.
Extraction from documents and images
AI pulls attributes from supplier PDFs and product images, then standardizes them against your data model.
Taxonomy and attribution
AI suggests categories and attribute values, and our taxonomy and attribution specialists refine the structure so products are easier to find.
Agents for repeatable work
For ongoing tasks such as data checks and enrichment queues, Managed Agents run defined workflows with human approval points.
What working with Sitation looks like
More than 400 retailers, distributors, brands and manufacturers have chosen Sitation as their partner.
A pilot on your own products
We start with a defined set of SKUs and compare AI output with your current content, so you can judge quality and effort before scaling.
Your PIM stays the source of truth
Approved output flows back into your existing platform, with review steps your team already understands.
Rules written by product data people
More than 400 retailers, distributors, brands and manufacturers have chosen Sitation, so prompts and rules reflect how product data is really used in channels.
Results and further reading
90% decrease in the content creation timeline
With no dedicated marketing staff, BIA Cordon Bleu used Plezio Draft to help its small, cross-functional team produce product content.
Read the case study about BIA Cordon BleuRecommended readingBeyond the Product Description: How Plezio Draft Is Redefining AI Content at ScaleWhy AI content tools are useful for much more than writing product descriptions.
Read the articleDiscuss an applied AI project
Tell us which product data task takes the most time, and we’ll suggest where AI can help first.
