Accurate product data for every trading partner
The Global Data Synchronization Network (GDSN) shares product data with retailers and distributors in a common GS1 format. As a GS1 US Gold Solution Partner, Sitation helps you get that data right, connect your systems to a data pool and keep synchronization running.
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Why it matters
Incomplete data stops new items
Missing or invalid attributes hold up item setup with retailers and lead to disputes and delayed launches.
GS1 standards are detailed
GTINs, GPC classification, packaging hierarchies and regulatory fields each have rules that are easy to get wrong.
Data pools drift from source systems
When the data pool is updated by hand, it falls out of step with your PIM and ERP, and errors multiply.
How Sitation helps
Standards-ready data
We review your data against GS1 rules and each trading partner's requirements, including the demands of GDSN for grocery and bev-alc, then fix gaps at the source.
Data pool setup and connection
Our GDSN implementation service helps you choose a data pool, such as Syndigo or 1WorldSync, and connect it to your PIM or ERP.
GDSN and channel content together
Many retailers also expect richer content outside GDSN, so we align it with e-commerce channel syndication from one product record.
What working with Sitation looks like
More than 400 retailers, distributors, brands and manufacturers have chosen Sitation as their partner.
Structured onboarding
We prepare data, set up trading partners and validate early publications, so problems surface while they are still small.
Planned data pool changes
If you move between data pools, we plan the migration and its blackout period so trading partners keep receiving current data.
Someone watching synchronization
Managed Services can own GDSN publishing, validation errors and trading partner requests after launch.
Results and further reading
Salsify and GDSN management owned by Sitation
Sitation Managed Services took ownership of PIM and syndication workflows, helping Bush Brothers improve data quality and retailer scorecards.
Read the case study about Bush Brothers & CompanyRecommended readingGDSN Was Built for This: How AI Finally Unlocks the Standard’s True PotentialWhy the GDSN data model's complexity is becoming easier to manage, and what that means for your data.
Read the articleDiscuss your GDSN setup
Tell us which trading partners you publish to, and we will help you find the gaps.
