AI in the workflows that matter, with people in control
Sitation helps you choose where AI will pay off, prove it on real work and scale it safely. We connect agents and generative AI to your approved product information and business systems, with evaluation, permissions and human review built in.

- Best for
- Teams with product data, content or support work that is repetitive, slow or hard to scale.
- How it starts
- A use-case workshop that ends with a working proof of concept and a roadmap.
- Team
- A forward-deployed AI engineer, up to a full delivery team.
- What you keep
- Working AI workflows, evaluation results and a governance model your team understands.
Which AI option fits
Three ways to put AI to work on your product data.
- Choose and prove AI use casesFind where AI pays off, pilot it on real work and scale it with governance. This service.See what is included
- Have AI agents run for youSitation builds and operates agents connected to your PIM or MDM for support, sales and product operations.Managed Agents for PIM & MDM
- Generate product content nowBrand-aligned descriptions and retailer copy from your approved product data, in Plezio software.Plezio Draft
What AI digital transformation includes
AI use-case workshop
Start by finding where AI fits. We assess your data and workflows, choose the highest-value use cases and build a small proof of concept on your own content, following the AI strategy approach we use with clients.
- AI readiness review of your data and systems
- Use-case selection and prioritization
- A working proof of concept
- Impact estimate and a practical roadmap
Agentic AI pilots
A pilot moves from demonstration to real operations. Agents take on defined tasks in your workflows, such as enrichment, taxonomy mapping or data normalization, while your team reviews the results.
- Agents connected to your PIM, ERP and commerce systems
- Clear permissions and human review points
- Success measures agreed up front
- Training and change management for the teams involved
Generative AI for product content
Generative AI can produce and maintain product content at catalog scale when it works from approved data and brand rules. We use Plezio Draft and custom workflows inside your PIM.
- Brand-aligned product descriptions and retailer copy
- Attribute extraction from images and PDFs
- Taxonomy and attribute suggestions, and gap detection
- Translation and localization for new markets
Scale, govern and run AI
Once a use case is proven, we roll it out and keep it accurate. That includes governance, monitoring and ongoing tuning, delivered as a project or as part of managed services.
- Production rollout across teams and systems
- AI governance, oversight and data-quality rules
- Monitoring, evaluation and model tuning
- Ongoing support and enhancements
Managed Agents for PIM & MDM
Want agents running for you? Sitation builds and operates system-agnostic AI agents that put governed PIM and MDM information to work in customer support, sales and product operations, with permissions, human review and monitoring.
How an AI engagement runs
Workshop
Choose use cases and test one on your own data.
Outcome: Proof of concept and roadmap
Pilot
Run agents on real work with people reviewing the results.
Outcome: Measured results
Scale
Roll out to more teams, content and systems.
Outcome: Production workflows
Run
Monitor, evaluate and improve over time.
Outcome: Accurate, governed AI
The right team for the work
Allocate part of one specialist’s week, add several specialists to your team, or hand an outcome to an entire Sitation team. Looking for staff augmentation? Start with a specialist or team extension. Our forward-deployed specialists work in your systems and delivery process, with clear responsibility for results.
Specialist
One expert, part-time or full-time.
A forward-deployed AI engineer working with your product and IT owners.
Team extension
Several specialists inside your team and delivery process.
AI engineers and PIM architects working in your delivery process.
Dedicated team
A Sitation-led team that owns a defined outcome.
A Sitation team that delivers a pilot or rollout end to end.
Results for clients like you
More than 400 retailers, distributors, brands and manufacturers have chosen Sitation as their partner.

Copy generation reduced from weeks to hours
BIC used Plezio Draft to scale retailer-specific content and test micro-seasonal refreshes across its product portfolio.
Read the case study about BIC
Internal teams independently manage the translation process
Sitation helped ShelterLogic move from agency-dependent translation to an AI-assisted workflow its own team can manage inside Salsify.
Read the case study about ShelterLogic
Services that work together
Our four services are built to connect, so the team that builds your foundation can also run it, extend it and put AI to work on it.
Managed servicesKeep AI workflows accurate as part of ongoing managed services.
AI digital transformationPut AI into workflows that matter, with people in control.This page
PIM, MDM & DAM implementationAI works best on a clean, governed product data foundation.
Engineering & delivery teamsAdd engineers to build AI into your own applications and tools.
Common questions
The expertise behind this service
All expertiseWhere should we start with AI?
With a use-case workshop. It narrows the options to the few that are worth doing and tests one on your own data before you commit to more.
Will AI change our product data without review?
Only if you decide it should. We define permissions and review points for each workflow, and many teams keep human approval in place for published content.
Which AI models do you use?
We choose models for each task and connect them to your systems, so you are not tied to one provider.
What is the difference between this and Managed Agents?
This service helps you choose, prove and adopt AI across your workflows. Managed Agents is an ongoing service where Sitation builds and operates specific agents connected to your PIM or MDM.
Discuss your AI project
Tell us the workflow you want to improve. We will suggest a first use case and how to prove it.
Or start with a free AI readiness review of your product data and systems.