Keep product information ready for every trading partner.
Food and beverage teams need shoppers, retailers and distributors to receive the right product facts. Connect packaging, approved content and syndication so a change reaches the people and channels that depend on it.
Discuss your project
Small product changes create a lot of work.
Build a process that respects the details shoppers rely on and the different ways your partners use them.
Formulas and packaging evolve
Ingredients, allergen statements, nutrition panels and pack imagery need coordinated version control. Route changes to the right reviewers and keep approved source facts attached to the product.
Eaches, cases and pallets differ
Selling units, shipping units and identifiers serve different purposes. Model packaging relationships and validate partner-specific requirements before sending an update through GDSN or another channel.
Beverage portfolios span more handoffs
Bottle sizes, vintages and market-specific assortments complicate content sharing. Give sales teams, distributors and retailers consistent assets and specifications from a maintained source.
Grocery syndication with clear ownership.
A coordinated program for product data and syndication.
100+retailer and trading-partner destinations
Sitation brought PIM and content syndication into a coordinated managed-services program for Bush Brothers. The engagement centralized 150 products across more than 100 retailer and trading-partner destinations and improved retailer scorecards.
Read the Bush Brothers & Company case studyCarry an approved product change through to the shelf.
An illustrative workflow for food and beverage content. Approval remains with the people responsible for your product facts.
Product sources
Label facts, pack data and approved assets
PIM + review
Versions, relationships and ownership
Partner delivery
GDSN, retailer feeds and trade catalogs
Monitor + resolve
Rejections, missing fields and changes
Products and services for the work ahead.
PIM implementation
Connect product facts, packaging hierarchies and approved assets so brand, data and commercial teams work from a shared foundation.
GDSN and syndication
Prepare and maintain trading-partner data, map delivery requirements and resolve the exceptions that interrupt publication.
Managed services
Add ongoing capacity for product maintenance, syndication and channel readiness without concentrating knowledge in a single internal specialist.
Plezio Draft
Create product copy and channel variations from approved information, with review before publication and no invented ingredients or claims.
Why Sitation.
More than 400 retailers, distributors, brands, and manufacturers have chosen Sitation as their partner. We bring that experience to the decisions, integrations, and day-to-day work that make your program succeed.
Product and packaging depth
Connect the data model to how products are sold, shipped and represented, rather than treating every field as isolated content.
Experience across trading partners
Bring PIM, GDSN and content operations together so your team can trace a problem across the full delivery process.
An operating partner for change
Combine implementation with PIM managed services and eCommerce managed services to keep ownership clear as products, assortments and partner requirements evolve.
Tell us about your product-content operation.
We can help connect the systems, teams and trading partners involved in keeping your grocery and beverage content current.
