Case Study: BIA Cordon Bleu
With no dedicated marketing staff, BIA Cordon Bleu used Plezio Draft to help its small, cross-functional team produce product content.
- 90%decrease in the content creation timeline
- Product content support for a small, cross-functional team
After seeing the newly released RoughDraftPro (Draft) on a Salsify webinar, Director of Operations, Andy Baughman believed the tool could make a big difference for the small, cross-functional team at BIA Cordon Bleu. With no dedicated marketing staff, creating content had become a struggle for the volume and quality needed. Learn how using Draft led to a 90% decrease in the content creation timeline for BIA Cordon Bleu.
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