Centralized Syndication and Stronger Retailer Scorecards for Bush Brothers & Company
September 13, 2023
USE CASE OVERVIEW
Bush Brothers Needed Specialized Syndication Expertise to Keep Up With Grocery eCommerce
Since 1908, Bush Brothers & Company has been a family-owned American food company built on quality, flavor, and innovation. What began as a small canning operation in Chestnut Hill, Tennessee, has grown into a household staple, with a diverse product lineup ranging from classic baked beans to chili beans, organic varieties, and Zero Sugar Added options that show up in family meals nationwide.
As grocery eCommerce continued to evolve at speed, Bush Brothers found itself with limited internal resources to manage Product Information Management (PIM) and product content syndication. The team understood the competitive need to keep accurate, relevant content live across every digital shelf, but only a few internal team members were trained in the critical functions of syndication management. In a fluid labor market, that concentration of knowledge became a real risk, and over time, it led to syndication bottlenecks, incongruence across systems, and data inconsistencies that began to surface in retailer scorecards and consumer experience.
To stabilize syndication, modernize the underlying data, and free internal teams to focus on higher-value brand work, Bush Brothers partnered with Sitation Managed Services for an end-to-end PIM and content syndication engagement.
Challenges
- Corporate need for advanced syndication expertise in a vertical with known complexity
- Limited internal resources to manage PIM and content syndication
- Syndication bottlenecks producing dated information and a weaker consumer experience
- Concentration of syndication knowledge in a small number of internal team members
- Data inconsistencies and incongruence across multiple syndication systems
Goals
- Update and maintain content across 150 products and more than 100 retailer and trading partner destinations
- Streamline GDSN and content syndication through a single, governed tool
- Achieve workflow automation and improved data quality
- Reduce overhead and eliminate redundancies across syndication workflows
- Improve retailer scorecards across major channels
Approach
As a Salsify Platinum Partner, Sitation took a comprehensive Managed Services approach to the challenges Bush Brothers was facing. The engagement began with a full audit of the company’s systems, processes, data model, and content readiness, surfacing the underlying issues and laying the foundation for an effective action plan. From there, Sitation expanded scope to cover every syndication platform in Bush Brothers’ ecosystem.
Key elements of the engagement included:
- Completing a content readiness review to inform a Strategy Roadmap and Program Goals
- Optimizing Salsify, filling data gaps, and enabling new functionality
- Expanding scope across all syndication platforms for a comprehensive approach. Including: Salsify PIM, Syndigo, Brandbank, IX-One/Data Council, and 1WorldSync
- Owning Salsify and GDSN management on behalf of the Bush Brothers team
- Standing up automation, performance monitoring, and ongoing data completion workflows
RESULTS
Bush Brothers Achieved Stronger Data Quality, Brand Consistency, and Retailer Scorecards Through Sitation Managed Services
- Centralized syndication across 150 products and 100+ retailer and trading partner destinations
- Improved retailer scorecards through consistent, current product content
- Updated automation reducing manual effort and redundancy across syndication workflows
- Salsify and GDSN ownership transferred to Sitation, removing single-points-of-failure inside Bush Brothers
- Stronger data completion and content syndication management across every channel
- Continuous performance monitoring driving sustained brand consistency and data quality
Conclusion
Bush Brothers & Company’s partnership with Sitation transformed a constrained, bottlenecked syndication function into a managed, scalable program with clear ownership and consistent quality. By combining Salsify Platinum Partner expertise with a Managed Services model, Sitation now serves as a true extension of the Bush Brothers team, driving data quality, brand consistency, and retailer scorecard performance across every digital destination, while freeing internal resources to focus on the brand work that only Bush Brothers can do.
Testimonials
Is Syndication Complexity Putting Your Retailer Scorecards at Risk?
Managing PIM and content syndication across dozens of trading partners shouldn’t depend on a handful of internal experts. Discover how Sitation Managed Services can serve as a driving force to resolve your product content and data management challenges, strengthen retailer scorecards, and keep your brand consistent on every digital shelf.
