The Syndication Shuffle Webinar Series: Episode 5
Georgette Suggs
Director, Data & Content Services
Georgette is a Content & Data services professional with over 15 years of CPG brand owner/manufacturer experience. Over a decade of that time was focused on product data and content management & synchronization. Her strengths include an intense passion for and deep knowledge of GS1 Standards and the Global Data Synchronization Network (GDSN). She is certified in Salsify PIM and Syndication, and has extensive experience in multiple retailer & operator specific systems, as well as Syndigo and 1WorldSync.
While she currently lives in a land-locked state, she loves the ocean and finds time to visit it as often as she can.
Jessica Bagby
Senior Director, Managed Services
Jessica is the Senior Director of Managed Services with a passion for helping brands fully leverage PIM to improve business processes and sell on digital shelf. Her wide range of experience in retail E-Commerce, digital merchandising, brand marketing and sales operations brings cross-functional knowledge to share with clients. Her favorite part of every project is getting to know each stakeholder to create strong relationships and build trust. In 2019, she was recognized by Salsify as a “Digital Transformer” based on her pioneering Salsify work in the sporting goods industry. Jessica lives in St. Louis, Missouri with her husband, and two kids. Their favorite weekends are spent at Table Rock Lake where they love to boat, water ski and hike.
Episode 5: AI & the Human Touch
Artificial intelligence is reshaping digital commerce, but what does that really mean for syndication?
In this episode of The Syndication Shuffle, we’ll explore the evolving role of AI in product content creation, optimization, and distribution. Join thought leaders from Sitation and Salsify as they unpack what can (and should) be automated, where human judgment is irreplaceable, and how to align AI-powered tools with a scalable syndication strategy.
Let’s chat about:
- How AI is influencing syndication workflows
- The difference between AI-created and AI-optimized content
- What tasks are ripe for automation and what still requires a human touch
- How to balance efficiency, control, and quality across channels