Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements
A Profitero score of 77 isn’t a crisis. It’s something quieter and harder to fix: a gap between what your team believes is live on the shelf and what’s actually performing.
That was the situation Pernod Ricard was navigating when they came to Sitation. Their products were in Salsify. They had retailer channels configured. On paper, things should have been working. But products that were supposed to be live and tracked were failing to syndicate properly, with no obvious errors and no reliable visibility into where the breaks were occurring. Previous providers hadn’t solved it. Compliance scores were lower than they should have been, and the team lacked the systematic process to close the gap.
They needed more than a fix. They needed a framework.
Finding the Ghost Products
The Sitation team’s approach started with a discipline that sounds obvious but requires genuine rigor: identify every product expected to be live and tracked, then determine which ones weren’t actually syndicating.
These became “critical issues.” Not enhancement requests. Not wishlist items. Products where the gap between expected and actual performance was measurable, documentable, and costing Pernod Ricard real ground on the digital shelf.
Alongside this, Sitation implemented a consistent monitoring cadence using Profitero scorecard reporting. Rather than waiting for problems to surface through retailer feedback or performance dips, the team built a regular process that cross-referenced the static list of SKUs Pernod Ricard tracks in Profitero against the dynamic list of active items syndicating through Salsify. This closed a critical operational gap, creating a live, data-driven view into compliance performance across the brand portfolio.
The other key process shift was moving from one-by-one issue resolution to batch-based UPC processing. Addressing compliance problems product by product is slow and unsustainable at scale. The batch approach allowed the team to accelerate corrections meaningfully once the root causes were understood and the process was established.
The 14-Point Jump
For the Jameson brand, the results came quickly. In January 2026, Jameson’s Profitero content score on Instacart moved from 77 to 91, a +14 point improvement in a single month. That jump showed up across multiple Instacart storefronts simultaneously: Safeway, Total Wine & More, Publix, BevMo, and Ralphs.
That number matters not just because of its size but because of what it represents. A 14-point compliance improvement isn’t incremental polishing. It’s the result of systematically identifying what was broken, fixing it at scale, and establishing a process to keep it fixed. The groundwork is now in place for every other brand in the Pernod Ricard portfolio to follow the same path using the batch-based approach that Jameson proved out.
A More Confident Digital Shelf
What Pernod Ricard has now that they didn’t before isn’t just a higher score. It’s confidence in their content, in their channels, and in their ability to know, in near real time, whether their products are performing the way they should.
In a category as competitive as beverage alcohol, that kind of operational certainty has real commercial value. You can’t compete on the digital shelf if you’re not sure whether you’re actually on it.
We’re proud of the progress this team has made, and we’re even more excited about what comes next. Jameson is the proof of concept. The rest of the portfolio is the opportunity.
We’re honored to see this work recognized as a 2026 Salsify Transformer Award nomination.
Stay tuned for the next post in our five-part series as we continue spotlighting the organizations redefining what’s possible on the digital shelf.
