Sitation Blog
Why “Good Enough” PDPs Are No Longer Enough
For years, many organizations treated product detail pages as a publishing requirement. Fill in the required fields. Add a few bullets. Upload images. Syndicate. Move on. That era is over. In 2026, the product detail page is no longer just a conversion asset. It is an eligibility asset. It determines… Read More
Using LLMs for Data Cleanup – Managing Expectations, Process Explanation, Internal Costs, and Techniques
Or as I like to call it:“How to shove data into an LLM and not be sad” I made the leap back into consulting a bit more than a year ago, and it is common that clients have product or marketing data that can span hundreds of thousands of… Read More
Meet the New Boss, Same as the Old Boss: Product Data, Fitment, and E-commerce for Automotive Success
The year is 2026. People no longer ask if you use AI; they ask how you use it and what services are critical to your workflow. Average consumers are turning to AI services instead of (or within) Google Search for researching products to buy, and automotive is included in that. Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and Research Lead at Salsify, examines shopper sentiment and predictions around agentic commerce in 2026. You’ve probably seen the memes about how when you… Read More
Two Shelves to Win: Open-Web AI vs. Retail AI
Treat open-web AI as the influence shield and retail AI as the transaction shelf. This is Part 4 of our ongoing series on winning in answer-driven search.In Parts 1, 2, and 3, we explored how search becomes a conversation, why… Read More
Workflows: Empowering Teams in the AI Organization
This blog is the fourth of a series of blogs covering the fundamentals of organization wide AI platform deployment and adoption In parts one, two, and three, we covered the three core aspects of AI adoption in… Read More
2025 in Review: A Year of Transformation, Innovation, and Trust
Sitation CEO Steve Engelbrecht reflects on the past year, highlighting the company’s highlights and plans for continued growth in 2026. Read More
From Strategy to Execution: The Case for Commerce Enablement
For years, the commerce industry’s focus centered on large-scale platform selection, intricate feature comparisons, and ambitious roadmap promises. These strategic efforts were necessary, but they often left a gap between vision and reality when it came to operating a modern digital storefront day to day. As organizations head into 2026,… Read More
The Missing Layer in Modern Commerce Stacks
The modern commerce stack is a marvel of engineering. We’ve replaced monolithic, rigid systems with agile, best-of-breed components: AI to personalize, PIM to centralize data, and Composable Commerce architectures to enable rapid iteration. Yet, despite billions invested in this digital transformation, many… Read More
Data Integration: Connecting the Digital AI Organization
This is Part 3 of a blog series where we will take a deeper look at the fundamentals of organization-wide AI platform deployment and adoption. In Part 1 and Part 2, we covered at a high level, two of the five core… Read More
