Migrate product data without disrupting the business
Moving to a new PIM, MDM or ERP is the best chance to fix old data problems, and a real risk to daily operations. Sitation plans and runs migrations that arrive clean, complete and ready to use.
Discuss your project
Why it matters
Legacy data carries old problems
Duplicates, inconsistent formats and missing values move straight into the new system unless they are fixed on the way.
Structures do not match
The new platform organizes attributes, categories and relationships differently, and poor mapping can leave data unusable or lost.
Operations cannot pause
Your site, orders and retailer feeds have to keep running while the cutover happens.
How Sitation helps
Profile and clean first
We profile source data, remove duplicates and standardize formats, using AI-assisted cleanup where it saves time and people review the results.
Map to the new model
We map and transform data to the target schema, and use the move to improve your taxonomy and attributes instead of copying old structures.
Preserve relationships
We validate product-to-category, supplier-to-product and variant relationships so nothing critical breaks in transit.
Phased cutover with testing
We migrate in phases, starting with high-value data, and test each load in the target system and in downstream channel syndication before go-live.
What working with Sitation looks like
More than 400 retailers, distributors, brands and manufacturers have chosen Sitation as their partner.
A trial load before the real one
We run test migrations on representative data early, so mapping issues and data gaps appear while there is time to fix them.
Sign-off by the people who use the data
Your business owners check migrated records against agreed acceptance criteria before each phase goes live.
Messy starting points expected
Spreadsheets, homegrown systems and multiple PIMs inherited through acquisitions are common starting points, and we plan for them from the first workshop.
Results and further reading

862,000 product records loaded
Sitation combined Akeneo PIM with automotive fitment expertise to unify complex supplier data and support Lordco's e-commerce launch.
Read the case study about Lordco Auto PartsRecommended readingThe Art of PIM ConsolidationWhy companies end up with several PIMs after acquisitions or regional rollouts, and how to bring them together.
Read the articlePlan your data migration
Tell us what you are moving from and to, and we will outline a low-risk migration plan.