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Migrate product data without disrupting the business

Moving to a new PIM, MDM or ERP is the best chance to fix old data problems, and a real risk to daily operations. Sitation plans and runs migrations that arrive clean, complete and ready to use.

Discuss your project
A ceramic vessel pouring small spheres into a new metal vessel

Why it matters

  1. Legacy data carries old problems

    Duplicates, inconsistent formats and missing values move straight into the new system unless they are fixed on the way.

  2. Structures do not match

    The new platform organizes attributes, categories and relationships differently, and poor mapping can leave data unusable or lost.

  3. Operations cannot pause

    Your site, orders and retailer feeds have to keep running while the cutover happens.

How Sitation helps

  • Profile and clean first

    We profile source data, remove duplicates and standardize formats, using AI-assisted cleanup where it saves time and people review the results.

  • Map to the new model

    We map and transform data to the target schema, and use the move to improve your taxonomy and attributes instead of copying old structures.

  • Preserve relationships

    We validate product-to-category, supplier-to-product and variant relationships so nothing critical breaks in transit.

  • Phased cutover with testing

    We migrate in phases, starting with high-value data, and test each load in the target system and in downstream channel syndication before go-live.

What working with Sitation looks like

More than 400 retailers, distributors, brands and manufacturers have chosen Sitation as their partner.

  • A trial load before the real one

    We run test migrations on representative data early, so mapping issues and data gaps appear while there is time to fix them.

  • Sign-off by the people who use the data

    Your business owners check migrated records against agreed acceptance criteria before each phase goes live.

  • Messy starting points expected

    Spreadsheets, homegrown systems and multiple PIMs inherited through acquisitions are common starting points, and we plan for them from the first workshop.

Results and further reading

Plan your data migration

Tell us what you are moving from and to, and we will outline a low-risk migration plan.

Contact us