Plezio Pitch: Why we built an Enhanced Content module

Enhanced Content, A+ Content, and advanced Omnichannel Product Data

AI is changing the way consumers find new products. With SEO driving page rankings and GEO influencing recommendations, brands find themselves adjusting to consumer preferences in new and different ways. Still, nothing can replace a visual and compelling story. Factual data like MSRP, price, features, and spec attributes are useful for determining what a product is and does. This information is required for a user to determine if it is the correct purchase from a data standpoint. But what about the experience? Companies that prioritize superior customer experience consistently outperform competitors. 

Enhanced Content merges factual data with lifestyle imagery, comparison modules, and video to create a customer experience that a pdf spec sheet simply can’t replicate. 

Amazon, which needs no introduction as the leader in the ecommerce marketplaces, refers to their version of Enhanced Content as A+ Content. Walmart calls it Rich Media and Below the Fold. Below the Fold is a repurposed term from the pre-digital days when less eye-catching information would be put below the fold of the newspaper. In the digital world, flipping the newspaper is equivalent to scrolling down the page.

Any frequent online shopper or browser will recognize the experience that combines:

• High Quality Brand or Lifestyle Images
• Short descriptive blocks
• Brand taglines or value statements

Enhanced Content vs. Traditional Product Data

Enhanced Content is fundamentally different from traditional PIM data. Where PIM data should be enriched, accurate, and highly specific to each product, Enhanced Content is centered on storytelling and lifestyle imagery.  Often leveraging Brand content over product specific data, Enhanced Content is more than rich media. Both sources of product data are essential, and both are required to be accurate. Any mistake in quality is costly to the high trust required for a shopper to convert to a buyer. 

This raises a critical technical question:

Where should Enhanced Content actually live and be enriched?

Why We Built Plezio Pitch: Enhanced Content

We built Plezio Pitch: Enhanced Content to answer this exact challenge. Pairing the best-in-class PIM capabilities of Akeneo with Activation for complex syndication requirements and mapping management, Plezio Pitch allows users to customize Enhanced Content enrichment and management while allowing data to flow through Activation’s pre-existing marketplace connections. The result is a unified product experience across channels.

Built for Flexibility. Designed for Scale.

Following a microservices and best of breed approach, Plezio Pitch: Enhanced Content is a standalone application that can be configured directly by users to showcase their products online in a compelling way. 

Plezio Pitch App follows the best practices of the Akeneo App Store requirements, integrating with Akeneo via Catalog permissions and API to share the correct data for the right permissions. Users can authenticate with their Akeneo login, access Enhanced Content via the app store authentication flow. Asset collections can be pulled in via scripts and configurations in the app. 

Enhanced Content often requires assets and messaging beyond what lives in the PIM and Plezio Pitch supports that. You can pull in image links from additional DAMs, cloud storage, or brand libraries to enrich templates with lifestyle visuals, banners, or additional creative that may not live or be enriched directly in the PIM.

Enhanced Content Is More Than Just Data.

And that sums up why we built Plezio Pitch: Enhanced Content Module. Enhanced Content must be:

• flexible enough for brand expression
• grounded enough to align with structured, factual product information
• and scalable enough to support the volume and variation that modern marketplaces require

Plezio Pitch sits at that merger, giving brands a place to build compelling stories and offer intentional customer experiences without sacrificing consistency, data quality, or operational control.

Explore Plezio Pitch: Enhanced Content in the Akeneo App Store, or reach out to our team to see how it can strengthen your product storytelling across every channel.