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Plezio Pitch Enhanced Content: Create Amazon A+ Content from your PIM data.

Plezio Pitch Enhanced Content combines your PIM data with existing marketing content to create rich, visual Amazon A+ Content. When a connected PIM changes, the content updates with it.

Product attributes such as name, price, description, image and features flowing into an Amazon A+ Content product page

Why enhanced content matters.

Enhanced content, which Amazon calls A+ Content, pairs factual product data with lifestyle imagery and short benefit-led copy below the fold.

  • Turn specifications into visual stories

    Transform dry product specifications into engaging visual stories that help customers picture your products in their world. Lifestyle imagery and clear benefits help shoppers understand how a product fits their needs.

  • Choosing an Akeneo product family, such as Outerwear with 1,050 SKUs, as the target for a layout

    Scale content across thousands of products

    Build a layout once and apply it to a whole product family. Pitch fills each layout with product data from your PIM, so your team can meet enterprise-scale content needs without designing every page by hand.

  • A+ Content for headphones on a mobile marketplace page, with a lifestyle image and a short benefit statement

    Meet Amazon’s A+ Content requirements

    Marketplace-ready modules follow Amazon’s layout requirements, which helps your content avoid rejections and present your products well.

What you get with Pitch Enhanced Content.

  • A+ Content ready

    Layouts that meet Amazon’s platform requirements and avoid rejections.

  • Configurable blocks

    Build layouts from image, text and card blocks, with template variables that fill in product data for one or many products.

  • Your existing assets

    Combine static marketing assets with dynamic PIM content. Pull image links from a DAM, cloud storage or brand library.

  • Below-the-fold storytelling

    Rich visual stories help shoppers connect with your brand and move from browsing to buying.

From product record to published A+ Content.

  1. Connect to your PIM

    Install Pitch from the Akeneo App Store and sign in with your Akeneo login. Custom connectors are available for other PIMs.

  2. Design rich layouts

    Combine marketplace-ready modules, your marketing content and dynamic product data for one or more products at a time.

  3. Preview

    See exactly how the content will appear for any product before it goes live.

  4. Publish through your PIM

    Pitch sends the content to your PIM. In Akeneo, an Activation catalog maps it and distributes it to Amazon.

Flexible PIM integration.

Pitch works natively with Akeneo, and Sitation builds custom connections for any PIM, so your PIM stays the single source of truth.

View the app in the Akeneo App Store (opens in a new tab)

  • Works with any PIM

    A native Akeneo App Store app that uses Akeneo’s catalog permissions and API. Custom connectors cover other PIM systems.

  • Synchronized with product data

    When Pitch is connected to a PIM, content updates automatically as product data changes.

See Plezio Pitch Enhanced Content with your product data.

Book a demo with your own products and marketing assets, or tell us about your project. Sitation configures, connects and supports every Plezio app.