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Road Ready Wheels Partners with Sitation as Salsify Product Experience Management Implementation Partner

November 10, 2021

Apex, North Carolina
November 10, 2021

Road Ready Wheels, the industry leader in OEM replacement wheels, based in Chicago, IL, has selected Sitation to complete the implementation, onboarding, and training for their Salsify Product Experience Management (ProductXM) platform.

With Salsify ProductXM, Road Ready Wheels plans to create a dedicated space to house enhanced product content, as well as leverage PIM to expedite its speed and presence on key marketplace destinations including Amazon and Walmart. Road Ready Wheels also plans to use Salsify to power its own DTC site,

“Road Ready Wheels is extremely excited about its upcoming partnership with Sitation for the implementation of a new product information management system. Sitation will be an outstanding resource in strengthening and stabilizing our currently siloed product data. The accuracy of the product information and the correct structure to ensure long-term consistency is a high priority,” said Jonah Smith, President of Road Ready Wheels. “Sitation has a history of many successful partnerships and we are looking forward to joining that group.”

Sitation is a leading implementation partner for Salsify ProductXM, and has a combined 25+ years of automotive industry experience.

“We are thrilled to work with Road Ready Wheels to create a winning experience in combining their product knowledge, our joint industry experience, and our Salsify PIM expertise. We’re honored to be selected by Road Ready Wheels to complete their Salsify implementation,” notes Jon Dehne, Chief Operations Officer at Sitation.

Road Ready Wheels will launch its Salsify ProductXM in Q1 of 2022 and plans to leverage the platform as a base for continual digital syndication and retail presence growth.


About Road Ready Wheels
Road Ready Wheels was established in 2014 and is the fastest growing supplier of aftermarket OEM replica steel wheels in the United States. Road Ready Wheels prides itself on its vast industry and sourcing experience, customer satisfaction, and high product quality. Learn more at

About Sitation
Sitation is a leading partner to brands, manufacturers, retailers, and distributors, providing services to help accelerate growth and win new customers on the digital shelf. With headquarters in Apex, NC, and offices in Chicago, Minneapolis, and Dallas, Sitation was recently named one of the fastest growing private companies in the United States at #379 on the Inc. 5000 and boasts a growing team of dedicated professionals specializing in the three pillars of PIM: strategy, data quality, and technology. Sitation is a key implementation and innovation partner to Salsify, with more than 60 successful deployments across a number of competitive e-commerce industries. Learn more at

About Salsify
Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to continuously optimize product pages across channels. The result is shopper-centric, frictionless, and memorable commerce experiences. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn more at

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