Product data, PIM and AI insights
Welcome to the Sitation blog, with practical articles, guides and customer stories on PIM, MDM, DAM, product content and AI.
Product content & syndication Strategy
Why Most AI Content Strategies Break at Syndication
AI has fundamentally changed how product content is created. Teams can now generate descriptions, attributes, and enhanced content at a speed that was not possible even a year ago. The bottleneck that once defined content operations has largely been removed. But a new bottleneck has taken its… Read More
Digital shelf & retail media Strategy
Rufus Is the New Aisle, Winning Amazon’s Transaction Shelf in an Answer-First World
This is Part 5 of an 8-part deep-dive series exploring how brands win when search becomes a conversation. Amazon’s shopping experience is shifting from search-and-scroll to ask-and-decide. Rufus is the clearest signal of that shift. It is not just another feature in the app. It is a new… Read More
Change Management : Transforming into an AI Organization
This blog is the fifth of a series of blogs covering the fundamentals of organization wide AI platform deployment and adoption In the previous blogs, we covered the four core aspects of AI adoption in the organization for delivering value: In this final… Read More
Sitation Earns SOC 2 Type II Compliance, Demonstrating Reliability and Effectiveness
Sitation, a leader in digital commerce and AI-driven content operations, has successfully achieved SOC 2 Type II compliance, validating the effectiveness and consistency of its security controls over an extended audit period. SOC 2, developed by the American Institute of CPAs (AICPA), is the… Read More
The Interoperability Illusion: Why Leaders Don’t See the Real Enterprise Data Problem
Digital transformation is no longer new. Most enterprises have invested heavily in platforms, automation tools, analytics engines, and AI initiatives. On paper, the modern enterprise stack looks powerful. Yet the results tell a different story. Despite widespread technology investment, organizations continue to struggle with manual processes, stalled… Read More
Product content & syndication Strategy
Why “Good Enough” PDPs Are No Longer Enough
For years, many organizations treated product detail pages as a publishing requirement. Fill in the required fields. Add a few bullets. Upload images. Syndicate. Move on. That era is over. In 2026, the product detail page is no longer just a conversion asset. It is an eligibility… Read More
Using LLMs for Data Cleanup – Managing Expectations, Process Explanation, Internal Costs, and Techniques
Or as I like to call it:“How to shove data into an LLM and not be sad” I made the leap back into consulting a bit more than a year ago, and it is common that clients have product or marketing data that can span hundreds of… Read More
Meet the New Boss, Same as the Old Boss: Product Data, Fitment, and E-commerce for Automotive Success
The year is 2026. People no longer ask if you use AI; they ask how you use it and what services are critical to your workflow. Average consumers are turning to AI services instead of (or within) Google Search for researching products to buy, and automotive is included in… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Sitation editor’s note: For a current explanation of shopping agents, platform differences and buyer controls, see our agentic commerce guide. Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and… Read More
Product content & syndication Strategy
Two Shelves to Win: Open-Web AI vs. Retail AI
Treat open-web AI as the influence shield and retail AI as the transaction shelf. This is Part 4 of our ongoing series on winning in answer-driven search.In Parts 1, 2, and 3, we explored how search becomes a conversation,… Read More
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