Product data, PIM and AI insights
Welcome to the Sitation blog, with practical articles, guides and customer stories on PIM, MDM, DAM, product content and AI.
Creating a good Product Data Model and Common Missteps
A robust and well-structured data model is foundational for effective digital merchandising. It facilitates the organization of information, contributing to a more intuitive customer experience, increased conversions and business growth. Read More
Sitation Named to the Inc. 5000 List for the Fifth Consecutive Year
Sitation is proud to share that we have once again been named to the Inc. 5000 list of the fastest-growing privately held companies in the United States. Read More
Work Smarter: How Sitation Product Support Applies AI Tools
Sitation is known for its AI-powered digital transformation services and software. When it comes to supporting our products, we harness the power of AI tools to streamline our processes. Sitation Product Support uses AI tools in a variety of ways to efficiently… Read More
Future-Proofing Your Global PIM Strategy: From Administrator to Architect
The future of product information management isn’t about choosing between one PIM or many—it’s about building intentional, adaptive architectures that thrive amid change. As AI transforms discovery, personalization scales to the individual, and compliance demands grow, organizations must evolve from administrators to architects. This final installment in our Global PIM Strategy series explores how to future-proof your PIM with orchestration, antifragility, and a bold, business-first mindset. Read More
Sometimes Having Multiple PIMs Makes Sense
For many, the idea of "PIM consolidation" may be reductive and idealistic. The complexity of global commerce often demands a more complicated system design, so moving from accidental architecture to intentional orchestration is often the strategic choice. Read More
The Art of PIM Consolidation
Multiple PIM systems within a single organization represent one of the most complex challenges in modern commerce technology. Whether through acquisitions, departmental silos, or regional implementations, companies often find themselves managing 3, 5, or even 10+ separate PIM instances. This fragmentation creates data inconsistencies, operational inefficiencies, and astronomical costs. This article provides a comprehensive guide to PIM consolidation, addressing the strategic, operational, and technical considerations that determine success or failure in these high-stakes transformations. Read More
Product content & syndication Insight
Navigating Salsify’s New Kroger New Item Setup API: A Guide for Brands
There is a new way to send new items to Kroger, and brands now have an alternative to 1WorldSync for syndicating new items to Kroger – meet Salsify’s new Kroger NIS (new item setup) API! Salsify has introduced a groundbreaking development for brands looking to streamline their product syndication process… Read More
Navigating the Global PIM Challenge: Unity vs. Diversity
This is Part 1 of a 4-part series on Global PIM Strategy. In this introduction, we’ll set the stage for exploring consolidation strategies (Part 2), the case for multiple PIMs (Part 3), and best practices for long-term success (Part 4). Read More
Sitation Earns SOC 2 Type I Compliance, Underscoring Data-Security Leadership
Sitation, a leader in digital commerce and AI-driven content operations, has achieved SOC 2 Type I compliance, confirming the robustness of its controls for security, availability, processing integrity, confidentiality, and privacy. SOC 2, developed by the American Institute of CPAs (AICPA), is the leading benchmark for assessing a service… Read More
Sitation Recognized as Stibo Systems’ North America Delivery Partner of the Year
Stibo Systems has named Sitation its 2025 North America Delivery Partner of the Year at its annual Path Summit event, held in Chicago, IL. This prestigious award recognizes Sitation’s dedication, focus, and success in delivering and servicing Stibo’s STEP platform, a popular and powerful PIM and MDM solution for retailers,… Read More
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