AI & automation: Guide
Generative AI, agents and automation for product data and commerce teams, with the human review that keeps them trustworthy.
What is a Forward Deployed Engineer?
What a forward deployed engineer (FDE) is, what the role involves, the skills it takes, how it compares with other roles, and when a company needs one. Read More
What is Agentic Commerce and Why Should I Care?
A practical guide to AI shopping agents: what they do, what is available today, and how retailers and brands can prepare their product data and operations. Read More
AI for product content: enrichment, attribute extraction and human review
How to put AI to work on product content at catalog scale: what it does well, where it needs guardrails, a seven-step workflow, risk-based review and what to measure. Read More