AI & automation: Insight
Generative AI, agents and automation for product data and commerce teams, with the human review that keeps them trustworthy.
What’s New in Salsify: AI Agents, Agentic Discovery, and a Bigger Network
Salsify has shipped a dense run of updates this quarter, and the throughline across nearly all of them is the same one we’ve been tracking for a while now: product data has to serve two audiences at once, the human shopper scanning a page and the AI agent summarizing it… Read More
Product content & syndication Insight
What Actually Makes a Product Image Convert?
For most of digital commerce’s history, “Is this a good product image?” was answered by whoever had the most seniority in the room. Brand managers had taste. Creative directors had instincts. Nobody had a number, so nothing shipped against a standard. It shipped against an opinion. That’s starting to change,… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s newly released… Read More
GDSN Was Built for This: How AI Finally Unlocks the Standard’s True Potential
The data model was built to handle extraordinary complexity. AI is what finally makes that complexity manageable. Spend enough time in the world of GDSN and you develop a certain appreciation for the standard. The data model is genuinely well-designed. Hierarchical trade item structures, target market… Read More
Beyond the Product Description: How Plezio Draft Is Redefining AI Content at Scale
When most e-commerce teams hear “AI content tool,” they picture one thing: a product description generator. Type in some attributes, get a paragraph back, move on. It’s a legitimate use case, but also a narrow one, especially as the demands on e-comm content teams continue to expand well beyond the… Read More
Iterating With AI: How AI tools can improve PXM through your existing PIM
I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing or… Read More
Using LLMs for Data Cleanup – Managing Expectations, Process Explanation, Internal Costs, and Techniques
Or as I like to call it:“How to shove data into an LLM and not be sad” I made the leap back into consulting a bit more than a year ago, and it is common that clients have product or marketing data that can span hundreds of thousands of… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and Research Lead at Salsify, examines shopper sentiment and predictions around agentic commerce in 2026. You’ve probably seen the memes about how when you… Read More
Data Integration: Connecting the Digital AI Organization
This is Part 3 of a blog series where we will take a deeper look at the fundamentals of organization-wide AI platform deployment and adoption. In Part 1 and Part 2, we covered at a high level, two of the five core… Read More
Product content & syndication Insight
How AI “Thinks” About Your Products (and Why Copy Now Sells Twice)
Part 3 continues our deep dive into answer-driven search and the content signals models prioritize. If you’re arriving here first, Parts 1 and 2 offer the baseline this piece extends. Modern AI has two minds at work. Machine Learning is the… Read More
