Sitation Blog
From Strategy to Execution: The Case for Commerce Enablement
For years, the commerce industry’s focus centered on large-scale platform selection, intricate feature comparisons, and ambitious roadmap promises. These strategic efforts were necessary, but they often left a gap between vision and reality when it came to operating a modern digital storefront day to day. As organizations head into 2026,… Read More
The Missing Layer in Modern Commerce Stacks
The modern commerce stack is a marvel of engineering. We’ve replaced monolithic, rigid systems with agile, best-of-breed components: AI to personalize, PIM to centralize data, and Composable Commerce architectures to enable rapid iteration. Yet, despite billions invested in this digital transformation, many… Read More
Data Integration: Connecting the Digital AI Organization
This is Part 3 of a blog series where we will take a deeper look at the fundamentals of organization-wide AI platform deployment and adoption. In Part 1 and Part 2, we covered at a high level, two of the five core… Read More
How AI “Thinks” About Your Products (and Why Copy Now Sells Twice)
Part 3 continues our deep dive into answer-driven search and the content signals models prioritize. If you’re arriving here first, Parts 1 and 2 offer the baseline this piece extends. Modern AI has two minds at work. Machine Learning is the… Read More
The EV Aftermarket Is Here: Why Managing Fitment for 9.75 Million Alternative Powertrains Starts Today
For years, the electric vehicle (EV) aftermarket has been a distant concept; a topic for future-planning conferences, not for today’s operational strategy. That future is now officially in the rearview mirror. The 2026 Auto Care Factbook delivers an unequivocal message: the EV aftermarket has arrived, and… Read More
Plezio Pitch: Why we built an Enhanced Content module
Enhanced Content, A+ Content, and advanced Omnichannel Product Data AI is changing the way consumers find new products. With SEO driving page rankings and GEO influencing recommendations, brands find themselves adjusting to consumer preferences in new and different ways. Still, nothing can replace a visual and compelling story. Factual data… Read More
Choosing a New Syndication Path: From Kroger VIP Portal to NIS
The clock is ticking for brands submitting new items to Kroger. The Vendor Item Portal (VIP), which suppliers have long relied on for new item setup (NIS), is being decommissioned. While an exact sunset date may be fluid, the impending retirement of the VIP portal means brands should prioritize an… Read More
Is GEO > SEO? Why Executive Focus Must Shift
Part 2 of our GEO deep dive series continues to explore how brands can thrive when search becomes a conversation. New to the series? Read Part 1 first to see how it all begins. Treat GEO as a revenue program, not a content cost center. Read More
Defining a Golden Product Record in a Decentralized Tech Stack
Large enterprise brand-manufacturers often grapple with the challenge of maintaining consistent, high-quality product information across a decentralized e-commerce tech stack. This is particularly true for multinational organizations, where diverse regional needs and disparate systems can further complicate matters. The concept of a “golden product record” emerges as a critical solution,… Read More
The End of Pages, The Rise of Answers
This is Part 1 of an 8-part deep dive series to explore how brands win when search becomes a conversation. Search is becoming a dialogue, and “being in the answer” is the new Page One. The way people find products has crossed a line. Search engines are no longer handing… Read More
