CPG managed services for product data and syndication
Sitation's CPG managed services run the product data work behind your retail listings: PIM administration, syndication to retailers and GDSN data pools, content updates and scorecard monitoring. We work alongside your brand and eCommerce teams so new items, packaging changes and retailer requests reach the shelf on time.
Talk to us about CPG managed servicesSalsify Platinum Partner · GS1 US Gold Solution Partner
Bush's Best
100+
retailer and trading-partner destinations, syndicated from 150 products
Pernod Ricard
+14 points
Jameson's content score on Instacart, from 77 to 91 in one month
Proximo Spirits
5 months
to clean up what the client called “a 2 and 1/2 year mess”
Where CPG product data work piles up
Most CPG teams have a PIM and a list of retailers to supply. The work that slips is the weekly upkeep between the two.
Every retailer wants something different
Grocery, mass, club and online retailers each set their own fields, images and validation rules, and they change them often. Rejected items and missing attributes quietly cost listings.
Packaging changes reach every listing
A new size, multipack or formula touches identifiers, dimensions, imagery and claims. Each change has to reach every destination in the right version, including GDSN data pools.
Scorecards show gaps nobody owns
Content and compliance scores flag problems, but someone has to trace each one to a missing attribute, a failed feed or an item that never syndicated.
What our CPG managed services include
One team covers the whole flow of product data, from your PIM to the retail shelf. Your backlog sets the scope, not a fixed package.
PIM administration
Platform health, data model and workflow changes, user roles, releases and integrations on Salsify, Akeneo, Stibo Systems or Syndigo.
Retailer and GDSN syndication
Channel mapping, validation before publishing, fixes when feeds are rejected, and item maintenance through GDSN data pools.
Item setup and content
New item setup, attribute enrichment, enhanced content and seasonal copy refreshes, with Plezio Draft for retailer-specific copy at scale.
Scorecards and reporting
Regular checks of content and compliance scores against what should be live, with each gap traced to its cause and fixed.
How a CPG managed services engagement runs
The same four stages as our PIM managed services, set around your item calendar and retailers.
Review
We learn your PIM, item list, retailers and trading partners, and where listings fail today. You get a prioritized backlog.
Stabilize
We fix what blocks the team first, such as rejected feeds, items that never went live and broken workflows.
Run
New items, packaging changes and retailer requests run on an agreed rhythm, with clear owners and regular reporting.
Improve
We automate repeat work and raise scores and data quality quarter by quarter, against a roadmap you review.
Results for CPG and beverage brands
As a Salsify Platinum Partner, Sitation took over Salsify and GDSN management and centralized syndication across 150 products and more than 100 retailer and trading partner destinations.
Read the case study about Bush Brothers & CompanyPernod Ricard
Sitation found products that should have been live but were not syndicating through Salsify, then set up a regular Profitero scorecard check. Jameson's content score on Instacart moved from 77 to 91 in January 2026.
Read the Pernod Ricard storyProximo Spirits
“You took a 2 and 1/2 year mess and cleaned it up in 5 months!”
Sr. Digital Shopper & eCommerce Marketing Lead, Proximo Spirits
Read the Proximo story
Questions about CPG managed services
What are CPG managed services?
Ongoing work by a specialist team to run the product data behind a consumer packaged goods brand's retail listings: PIM administration, item setup and maintenance, syndication to retailers and GDSN data pools, content updates and scorecard monitoring. Sitation does this alongside your own team.
Which platforms and channels do you work with?
Salsify (Sitation is a Platinum Partner), Akeneo, Stibo Systems and Syndigo for PIM, GDSN data pools as a GS1 US Gold Solution Partner, and the retailer, marketplace and DAM systems around them.
Do you handle GDSN?
Yes. We maintain item data in GDSN data pools alongside retailer-direct syndication, so trading partners and retail sites receive the same approved data. See our GDSN expertise.
Can we start small?
Yes. Many clients start with part of one specialist's time for a specific backlog, such as rejected items or a new retailer, then add capacity as the work grows.
Do you replace our team?
No. We work alongside your brand and eCommerce teams, cover gaps and document what we do, so knowledge stays with you. Some brands hand us PIM and syndication operations entirely, as Bush Brothers did.
Talk to us about CPG managed services
Tell us about your PIM, your retailers and trading partners, and where listings are slipping. We will suggest a starting backlog and the right level of support.