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Sitation’s Debut at SEMA/AAPEX 2023: A Desert Oasis of Connections and Chapstick Frenzy

November 21, 2023

Hear from Sitation’s Director of Automotive, Steve Bach following our automotive solutions team visit to SEMA/AAPEX 2023.

In the bustling heart of Las Vegas, Sitation made its grand entrance into the automotive world at the SEMA/AAPEX 2023 Trade Show. As first-time participants at the show, we were both thrilled and humbled to share our space with industry giants, connecting with existing clients and forging new relationships with prospective customers.


A Warm Welcome in the Desert

Our booth at SEMA was more than just a space – it was a meeting ground, a hub of excitement where automotive enthusiasts and industry professionals converged. We extend our heartfelt thanks to everyone who took the time to stop by, from familiar faces to new acquaintances. Your presence made our debut memorable, and we genuinely appreciate the opportunity to connect.



Chapstick Mania – A Desert Essential

In the midst of revving engines and sleek automotive displays, there was an unexpected hero at the Sitation booth – our free Chapstick. As temperatures soared in the desert, our little tubes of lip balm became the unsung heroes of the show. Attendees, whether seasoned professionals or casual visitors, eagerly grabbed these handy giveaways, making them a hot commodity in the arid climate. Who knew Chapstick could steal the spotlight at an automotive expo?


RTIC Cooler Giveaway – Keeping it Cool 

As a token of our appreciation, we hosted a giveaway for an RTIC 30-can cooler. The anticipation is building, and we can’t wait to announce the lucky winner at the beginning of next week. The excitement surrounding the giveaway mirrored the enthusiasm we felt meeting each of you at our booth. It’s not just about the cooler; it’s about the shared moments and connections that make events like SEMA/AAPEX special.

Looking Forward

As the dust settles from our first experience at SEMA/AAPEX, we want to extend an open invitation to reach out. Whether you stopped by our booth or missed the chance, we are here to discuss and explore your needs in any of the following areas:

PIM Selection or Implementation

Navigating the world of Product Information Management (PIM) systems can be overwhelming. Let’s chat about the right PIM solution for your business needs.

AI Product Content Enrichment Tools

In an era where data is king, our AI tools can elevate your product content, making it more engaging and informative. Let’s explore how AI can work wonders for your business.

Automotive Fitment Application

Is your current PIM falling short when it comes to fitment? We specialize in automotive fitment applications, including integration with Akeneo and other PIMs. Let’s discuss how we can enhance your fitment processes.



SEMA/AAPEX 2023 was more than just a trade show for us; it was a chance to connect, engage, and share our passion for automotive solutions. We’re grateful for the warm reception and excited about the possibilities that lie ahead. Reach out to us for more information, or simply to continue the conversation sparked in the vibrant atmosphere of Las Vegas. Together, let’s drive innovation and take your business to new heights.

Contact us to learn more about how our automotive solutions can help your organization achieve its goals.

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