Caleb came to tech sales by way of the hospitality industry. After studying at Columbia College in Chicago, he spent over a decade in service-oriented roles, developing a genuine knack for listening before jumping to solutions. That instinct has followed him into tech, where he's built a passionate and meaningful career over the last six years.
At Sitation, he works with companies at every stage of their digital merchandising journey - from teams just getting their product data strategy off the ground to those deep in a full-scale transformation. Wherever a client is in that process, he's there to help move things forward.
When he's not with clients, Caleb is usually chasing live music all over the country, testing his luck at pub trivia, or exploring a new city with friends and family.
