Salsify purchased Alkemics in 2021, which was a big move for the company. Alkemics is a software company that provides a product data management solution for brands and retailers. The acquisition helped Salsify to expand its reach in Europe and Asia while adding new capabilities for CPG and grocery customers.
Sitation works with Salsify’s Product Information Management (PIM) software to turn product data into intelligent, actionable insights. CPG companies and retailers use Salsify to manage and syndicate their product content to marketplaces, ecommerce sites, and physical stores. Alkemics’ technology will help Salsify’s customers to better manage their product data, including images, videos, and other digital assets.