Plezio Draft product descriptions: Write on-brand product descriptions for every channel.
Plezio Draft uses generative AI to write product descriptions in your brand's voice, tuned to the channel, audience, language and season. Start from product specs or refine the copy you already have, inside Akeneo or Salsify or from the Draft web app.
Product copy rarely keeps up with the catalog.
Descriptions need to reflect your brand and meet each channel's expectations. For a large catalog, that is more writing than most teams can do by hand.
Descriptions stay at the bare minimum
Many teams struggle to maintain even basic descriptions, let alone refresh them for seasons or trends.
Every channel expects something different
Shoppers on Amazon, Target and Wayfair look for different things, and one version of the copy rarely serves them all.
Brand voice drifts at scale
Generic AI tools offer a few style presets, so copy stops sounding like your brand.
What Draft does for product descriptions.
Your brand voice
Sitation works with you to capture your tone, whether it is authoritative, playful, luxurious or written for a specialist audience.
Copy for each channel
Tailor descriptions to the expectations of each retailer, marketplace and audience.
New or rewritten copy
Write descriptions from product specs alone, or rewrite existing content to meet new standards.
Every market's language
Translate existing copy or write natively for each market, following locale-specific rules and your brand guidelines.
Fact and claims checks
Check copy against product attributes and your approved claims, and keep forbidden phrases out.
Seasonal refreshes
Update copy for seasons, trends and campaigns without starting over.
From product record to approved copy.
Connect
Work in Akeneo or Salsify, or upload a CSV file to the Draft web app.
Choose a prompt
Pick the prompt model for the channel, language or season.
Generate
Create descriptions for one product or thousands at once.
Review and save
Your team approves the copy and saves it back to your PIM.
Works with:
- Akeneo
- Salsify
- Draft web app (CSV)
- Other systems through Plezio Fuse
Prompts you control, with experts when you need them.
Draft writes from prompt models. Use them as they are, adjust them yourself, or have Sitation build them for you.
A library of ready-made prompts
Start from premade prompts for common e-commerce tasks, such as descriptions and feature bullets for major retailers.
Flex Prompts
Adjust tone, length, style, structure, language and forbidden words yourself, then save your versions for reuse.
Test before you run
Try a prompt on sample product data and refine the result before you generate content for the catalog.
Expert prompt engineering
For complex or technical use cases, Sitation prompt engineers build and tune prompts for your goals.
Retailer-specific copy at BIC.
Weeks to hoursfor retailer-specific product copy at BIC
BIC uses Draft to meet Amazon, Walmart, Staples and Target copy requirements across its catalog, then tests seasonal refreshes without adding headcount.
Read the BIC case study“What used to take me days, even weeks, can now be done in an afternoon.”
Kat Lee, Digital Content Manager, BIC
What your team gains.
Draft moves product copy beyond the minimum, so every product page has content worth reading.
Ready-to-publish copy
New products get complete descriptions at setup.
Copy that fits the shopper
Descriptions written for each channel and audience.
Regular refreshes
Update and optimize copy for seasons and trends.
A consistent voice
Every description sounds like your brand, in every market.
Questions about AI product descriptions.
Can Draft rewrite our existing descriptions?
Yes. Draft can write new descriptions from product specs alone, or rewrite and improve the content you already have to meet new standards.
Can our team change the prompts?
Yes. With Flex Prompts your team can adjust tone, length, structure, language and forbidden words, and save its own versions. Sitation's prompt engineers can also build prompts for you. Read about Flex Prompts.
Where does Draft run?
Inside Akeneo and Salsify, or in the Draft web app with CSV import and export. Plezio Fuse can connect Draft to other systems.
See Plezio Draft with your product data.
Book a demo tailored to your catalog and systems, or tell us about your project. Sitation configures, connects and supports every Plezio app.
