Sitation’s automotive expertise with the industry standards already in place for online success can bring significant value to an automotive company. The automotive industry is unique in many ways. From manufacturers to distributors to retailers, meticulously crafted parts and accessories make their way to consumers to keep us on the go. The amount of detail and unique data that goes into each product and the ability to communicate its specific use is astounding.
Most of us have an auto need and seek the part based on the year, make, model and use. But have you ever considered what systems must be in place to accurately maintain that information? When you pop in to your local auto parts store, they often help you find the right item and if they even stock it by putting vehicle information into a database but while that seems simple enough, the reality is that the world of ecommerce purchasing is continually growing. More and more shoppers start and complete their buying journey from a computer. While this is true for all industries, the automotive world must consider detailed fitment data when expanding their ecommerce presence.
As a member of Auto Care Association and the Specialty Equipment Market Association (SEMA), Sitation helps automotive manufacturers and retailers ensure that their product information is accurate, complete, and consistent across different sales channels, leading to increased customer satisfaction and sales.
How can the experts at Sitation contribute to automotive ecommerce success?
ACES and PIES Expertise:
Sitation’s automotive expertise includes direct usage of ACES (Automotive Catalog Exchange Standard) and PIES (Product Information Exchange Standard) to help an automotive manufacturer or retailer efficiently manage and distribute their product data across multiple channels.
ACES (Automotive Catalog Exchange Standard) defines a standardized set of product attributes and classifications that can be used across different sales channels, such as online marketplaces, e-commerce platforms, and print catalogs. By standardizing product data in a common format, ACES makes it easier for automotive manufacturers and retailers to manage and distribute product information across different channels.
PIES (Product Information Exchange Standard) is a data format used to manage and exchange detailed product information, such as specifications, images, and pricing data. PIES provides a standardized way to communicate this information between different systems, such as between a manufacturer and a retailer.
PIES can be used in conjunction with ACES, allowing for the exchange of detailed product information alongside standardized product data. Both ACES and PIES are widely used in the automotive industry and are supported by industry associations, such as the Auto Care Association and the Specialty Equipment Market Association
With a comprehensive understanding of ACES and PIES standards, Sitation can ensure that product data is accurate, complete, and compliant. This can save significant time and resources, ensuring that customers receive up-to-date information about products, and leading to increased sales and customer satisfaction.
Fitment Capability Understanding:
Fitment data provides detailed information about how specific automotive products fit on specific makes and models of vehicles. Leveraging a team with hands on fitment experience, Sitation helps automotive manufacturers and retailers manage and integrate this data into their online store. By providing accurate and complete fitment data, customers can quickly find the right products for their vehicles, leading to increased sales and customer satisfaction. Again we see how automotive expertise can be a game changer.
Improved User Experience:
Though this benefit is realized by clients across industries, Sitation can help automotive manufacturers, distributors, and retailers improve the user experience of their online store. This can include offering advanced search capabilities, personalized product recommendations, and intuitive navigation. Enhanced content is among Sitation’s specialties, building out each online page to include branding information and useful visuals. Generating or refreshing product description content with Sitation’s cutting edge RoughDraftPro content creation tool increases customer engagement. By making it easy for customers to find products, acquire correct details, and complete purchases, Sitation can guide you to an increase in customer loyalty and repeat business.
If you are interested in scaling though sales channel expansion, Sitation has the experience to help you activate on new digital shelves, optimize your existing marketplace presence, and improve your own online store. By providing a seamless experience across all channels, we help maximize sales and customer engagement.
Data Analysis and Optimization:
With consultation at the core of our plan, Sitation analysis is targeted at overall performance optimization. This can include A/B testing, conversion rate optimization, and other data-driven strategies to improve sales and customer satisfaction. From helping you select the right Product Information Management (PIM) solution, through implementation and enablement, to SEO services, content creation, and enhancing content, Sitation is capable and eager to help your company achieve its ecommerce goals.
As automotive industry members seek to elevate their ecommerce operation, leveraging the automotive expertise of Sitation is an asset. With a team of consultants and solution experts having years of experience in auto parts and accessories, Sitation ensures the correct use of standardized data formats and brings the experience of hundreds of successful projects.
For more information on how Sitation’s automotive expertise and dedicated solution team can help advance your ecommerce offerings while maintaining industry standards, contact us.