For growing companies, the goal is often how to keep growing. Reaching new customers is the simple solution but what is the efficient way to do that? Champion Petfoods took hold of the opportunity to leverage Product Information Management (PIM) software to increase syndication to a number of retailers. Taking their award-winning, premium quality, pet food brands to digital shelves with top tier product information is key to expansion. Partnering with Sitation to implement Salsify, a best in class PIM solution, quickly made Champion Petfoods plan to continue to grow at scale an efficient reality.
“Sitation came highly recommended from Salsify and I was equally impressed with their ability to jump right into our implementation and lead us all the way through publishing to our retailers.”
– Kelly Spehar
Director, Digital Marketing and eCommerce, Champion Petfoods
Through this case study, we can see how collaborative effort helps generate goal achievement and ecommerce success.
Visit CASE STUDY: Sitation + Salsify + Champion Petfoods for a high quality and downloadable understanding of the success and impact of this team project.