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PIM & MDM: Strategy

Product information and master data management: choosing, implementing and running PIM and MDM, data models, governance and standards such as GDSN.

PIM & MDM Strategy

Five Master Data Questions to Bring to Any Data Conference This Fall

Fall is conference season for data teams. Between keynotes, customer panels and hallway conversations, it’s easy to come home with a full notebook and no clearer idea of what to do next. Stibo Systems Connect and plenty of other industry events fill the calendar through November. Read More

PIM & MDM Strategy

More Than a Timeline Keeper: The Value Sitation Project Management Brings to PIM Implementation

Every project starts with the same optimism. The kickoff meeting buzzes with big ideas, confident timelines, and a shared belief that this one will be different. Then reality sets in: stakeholders want updates, scope creeps like a houseplant left unattended, and suddenly no one can remember who owns what. Enter… Read More

AI & automation Strategy

Predictive Readiness: Why Product Data Is the Foundation of Agentic Commerce

Sitation has had a busy Q2 traveling to industry trade shows and conferences both to share our expertise and to gain new insight and vantage points for the latest evolution of e‑commerce. Like many years, there is a common thread, and like the last few, it begins with AI. Agentic… Read More

PIM & MDM Strategy

Keeping What Works: Modernization in Manufacturing and Distribution

This article was developed collaboratively by Sitation and Stibo Systems following recent conversations with manufacturing and distribution leaders. Most manufacturers and distributors don’t struggle to modernize because they lack technology. They struggle because their core business data is fragmented across systems. Aligning this information, not replacing… Read More

PIM & MDM Strategy

The Interoperability Illusion: Why Leaders Don’t See the Real Enterprise Data Problem

Digital transformation is no longer new. Most enterprises have invested heavily in platforms, automation tools, analytics engines, and AI initiatives. On paper, the modern enterprise stack looks powerful. Yet the results tell a different story. Despite widespread technology investment, organizations continue to struggle with manual processes, stalled automation, and slow… Read More

Digital shelf & retail media Strategy

From Strategy to Execution: The Case for Commerce Enablement

For years, the commerce industry’s focus centered on large-scale platform selection, intricate feature comparisons, and ambitious roadmap promises. These strategic efforts were necessary, but they often left a gap between vision and reality when it came to operating a modern digital storefront day to day. As organizations head into 2026,… Read More

PIM & MDM Strategy

The Missing Layer in Modern Commerce Stacks

The modern commerce stack is a marvel of engineering. We’ve replaced monolithic, rigid systems with agile, best-of-breed components: AI to personalize, PIM to centralize data, and Composable Commerce architectures to enable rapid iteration. Yet, despite billions invested in this digital transformation, many… Read More

Industries Strategy

The EV Aftermarket Is Here: Why Managing Fitment for 9.75 Million Alternative Powertrains Starts Today

For years, the electric vehicle (EV) aftermarket has been a distant concept; a topic for future-planning conferences, not for today’s operational strategy. That future is now officially in the rearview mirror. The 2026 Auto Care Factbook delivers an unequivocal message: the EV aftermarket has arrived, and… Read More

PIM & MDM Strategy

Defining a Golden Product Record in a Decentralized Tech Stack

Large enterprise brand-manufacturers often grapple with the challenge of maintaining consistent, high-quality product information across a decentralized e-commerce tech stack. This is particularly true for multinational organizations, where diverse regional needs and disparate systems can further complicate matters. The concept of a “golden product record” emerges as a critical solution,… Read More

PIM & MDM Strategy

Are Managed Services A Strategic Advantage for E-commerce Growth?

E-commerce leaders today face an ongoing challenge: scale quickly, innovate continuously, and deliver seamless customer experiences, all while keeping costs under control. For many organizations, the instinct is to build in-house teams. But when it comes to managing Product Information Management (PIM) and the broader ecommerce tech stack, internal resources… Read More