PIM & MDM
Product information and master data management: choosing, implementing and running PIM and MDM, data models, governance and standards such as GDSN.
The Digital Product Passport Is a Master Data Problem, and It Isn’t Only Europe’s
When US manufacturers hear about the EU’s Digital Product Passport, a common first reaction is that it’s a European rule for European companies. That reaction is understandable, and it’s also likely to cause trouble. The passport applies to products sold in the EU, wherever they’re made. It also pulls data… Read More
One Taxonomy, Two Systems: Aligning DAM and PIM Before You Integrate
Most digital asset management (DAM) and product information management (PIM) integrations don’t fail because of the connector. They fail because the two systems were never describing the same things in the same way. The DAM calls a product “Trail Runner 2 Navy.” The PIM knows it as SKU 40418-NVY. A… Read More
Five Master Data Questions to Bring to Any Data Conference This Fall
Fall is conference season for data teams. Between keynotes, customer panels and hallway conversations, it’s easy to come home with a full notebook and no clearer idea of what to do next. Stibo Systems Connect and plenty of other industry events fill the calendar through November. Read More
Your DAM and Your PIM Are Probably Not Talking. Here’s Why That Costs You.
A product manager updates a spec sheet in the PIM. Three weeks later, the product image on the retailer site still shows the old packaging. Nobody did anything wrong. The two systems that should have kept each other in sync simply never had a conversation. This happens constantly, and it… Read More
What Product Data Teams are Really Dealing With
At this year’s GS1 Connect 2026 in Las Vegas, Sitation surveyed product data and supply chain professionals to take the temperature on master data management. Taking a look at the challenges, the team dynamics, the tools, and the state of AI adoption, the results paint a clear picture: the industry… Read More
What Is ETIM, and Why Are Your Biggest Customers Asking for It?
Sooner or later it happens: a distributor, a major retailer, or a customer’s procurement team asks for “your ETIM data.” And nearly every manufacturer who hasn’t gone through the process might respond with “right… let me get back to you on that.” Manufacturers, distributors, and retailers already juggle a multitude… Read More
More Than a Timeline Keeper: The Value Sitation Project Management Brings to PIM Implementation
Every project starts with the same optimism. The kickoff meeting buzzes with big ideas, confident timelines, and a shared belief that this one will be different. Then reality sets in: stakeholders want updates, scope creeps like a houseplant left unattended, and suddenly no one can remember who owns what. Enter… Read More
GDSN Was Built for This: How AI Finally Unlocks the Standard’s True Potential
The data model was built to handle extraordinary complexity. AI is what finally makes that complexity manageable. Spend enough time in the world of GDSN and you develop a certain appreciation for the standard. The data model is genuinely well-designed. Hierarchical trade item structures, target market… Read More
Predictive Readiness: Why Product Data Is the Foundation of Agentic Commerce
Sitation has had a busy Q2 traveling to industry trade shows and conferences both to share our expertise and to gain new insight and vantage points for the latest evolution of e‑commerce. Like many years, there is a common thread, and like the last few, it begins with AI. Read More
GS1 Standards Week 2026: Four Agenda Items That Will Shape Your Product Data
GS1 standards rarely get attention in boardrooms, but they quietly power the global supply chain. Global Trade Item Numbers (GTINs), Global Location Numbers (GLNs), and the Global Data Synchronization Network (GDSN) are the infrastructure behind accurate product data everywhere: from warehouses to retailers’ systems to customers’… Read More
