The Digital Product Passport Is a Master Data Problem, and It Isn’t Only Europe’s
When US manufacturers hear about the EU’s Digital Product Passport, a common first reaction is that it’s a European rule for European companies. That reaction is understandable, and it’s also likely to cause trouble. The passport applies to products sold in the EU, wherever they’re made. It also pulls data… Read More
One Taxonomy, Two Systems: Aligning DAM and PIM Before You Integrate
Most digital asset management (DAM) and product information management (PIM) integrations don’t fail because of the connector. They fail because the two systems were never describing the same things in the same way. The DAM calls a product “Trail Runner 2 Navy.” The PIM knows it as SKU 40418-NVY. A… Read More
Five Master Data Questions to Bring to Any Data Conference This Fall
Fall is conference season for data teams. Between keynotes, customer panels and hallway conversations, it’s easy to come home with a full notebook and no clearer idea of what to do next. Stibo Systems Connect and plenty of other industry events fill the calendar through November. Read More
Product content & syndication Strategy
The Grocery Cart Is Changing Fast. Is Your Product Content Keeping Pace?
When Groceryshop named its three anchor themes for this year’s event in Las Vegas (September 22-24), AI-powered shopping and retail media’s next growth phase were the expected picks. The third was not: the GLP-1-driven shift in consumer demand, sitting right alongside them as a topic serious… Read More
Product content & syndication Strategy
Not All Feed Errors Are Equal Heading Into Q4
Most peak season advice assumes a July start: audit your feeds, fix your listings, refresh your images, sync your inventory, all before traffic and ad spend ramp up. That advice holds up fine if the calendar cooperates. For a lot of teams, it doesn’t, and the more useful question by… Read More
More Than a Timeline Keeper: The Value Sitation Project Management Brings to PIM Implementation
Every project starts with the same optimism. The kickoff meeting buzzes with big ideas, confident timelines, and a shared belief that this one will be different. Then reality sets in: stakeholders want updates, scope creeps like a houseplant left unattended, and suddenly no one can remember who owns what. Enter… Read More
Product content & syndication Strategy
The Google Merchant API Deadline Isn’t Really About an API
On August 18, 2026, Google shuts down the Content API for Shopping for good. Any brand still pushing product data through it will find listings disappearing from Google Shopping and Performance Max campaigns going quiet, not because demand dried up, but because the pipe carrying the… Read More
Digital shelf & retail media Strategy
Win the Shelf When Competitors Go Dark
THE OPPORTUNITY A new competitive battleground, and most brands aren’t ready Out-of-stock moments are becoming recommendation moments. When a shopper discovers that their preferred product is unavailable, they do not always leave the site or try a different retailer. Increasingly, they ask AI what to buy instead. And when they… Read More
Product content & syndication Strategy
What Amazon’s New Title Limit Actually Means for Your Product Content Strategy
Most brands will treat Amazon’s new 75-character title limit as a compliance task, a deadline to hit, a character count to trim. That’s the wrong frame. What Amazon is actually enforcing is a more disciplined content architecture. Titles have one job: identify the product clearly and… Read More
Product content & syndication Strategy
Why Seasonality Matters: Turning Microseasons into Revenue on the Digital Shelf
The Seasons Got Smaller. Did your PDPs Notice? Shoppers don’t buy the same way in March that they do in May. They search differently, compare differently, and convert on different cues. Yet most product detail pages (PDPs) stay frozen for months. Same hero copy, same A+ modules, same lifestyle photography… Read More
