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How Generative AI Can Transform Digital Merchandising for Businesses?

April 18, 2024

Please enjoy this guest blog from the experts at AskHandle as they share the potential impact of generative AI on digital merchandising success. 

Generative AI, or artificial intelligence that can generate text, images, and other outputs, is proving to be a game-changer in various industries, including digital merchandising. This technology offers significant advantages in areas such as Taxonomy & Attribution, Content Creation, Managed Services for Product Information Management (PIM), and eCommerce SEO. 

Enhancing Taxonomy & Attribution with Generative AI 

Taxonomy and attribution are critical components of digital merchandising that involve categorizing products and assigning relevant attributes to them. This process helps customers find products more easily and enhances the shopping experience. Generative AI can automate and refine these processes by analyzing vast amounts of data to identify the most effective categorization and attribution strategies. 

Revolutionizing Content Creation 

Content is king in the digital world, and its creation is one of the most time-consuming tasks in digital merchandising. Generative AI can assist in producing high-quality, engaging content at scale. Whether it’s product descriptions, blog posts, or customer reviews, AI tools can generate text that is not only grammatically correct but also tailored to match the brand’s voice and audience’s preferences. Explore tools like RoughDraftPro for examples of generative AI applications in product content creation. 

Streamlining Managed Services for PIM 

Product Information Management (PIM) involves handling a vast array of data related to products sold by a company. Managed services for PIM ensure that product information is accurate, consistent, and up-to-date across all sales channels. Generative AI can play a pivotal role here by automating data entry tasks, updating product information in real-time, and ensuring data consistency across platforms.  

Boosting eCommerce SEO 

Search Engine Optimization (SEO) is vital for any digital business looking to increase visibility and attract more customers. Generative AI can optimize eCommerce SEO  by analyzing keywords, backlink data, and trends to suggest content updates that boost search engine rankings. Moreover, AI tools can continuously monitor SEO performance and make real-time adjustments to strategies, ensuring that the business stays ahead of algorithm changes and competitor tactics.  

Real-World Applications and Benefits 

Imagine a retail company struggling to manage thousands of product listings across multiple online platforms. By integrating Generative AI into their digital merchandising strategy, they can automate the classification and tagging of products, generate accurate and appealing product descriptions, and ensure that all product information is uniform across channels. This not only saves time and reduces errors but also improves the shopping experience for customers, leading to increased sales and customer loyalty. 

Furthermore, Generative AI can help businesses adapt to changing market conditions and consumer preferences by quickly updating content and attributes to reflect current trends. For example, during a sudden spike in interest for eco-friendly products, AI can help adjust the product attributes and content to highlight sustainability features, thus attracting a more environmentally conscious customer base. 

About AskHandle

Scale customer reach and grow sales with AskHandle chatbot
Generative AI

AskHandle is a personalized AI support platform that empowers businesses to create generative AI chatbots without coding. It offers codeless Retrieval Augmented Generation (Codeless RAG), allowing businesses to upload diverse document types such as plain text, Microsoft Word, Excel, PDFs, CSVs, and Markdown files for chatbot fine-tuning. Supporting over 90 languages, this platform is available on multiple channels, including web messenger and WhatsApp. Designed for scalability and efficiency, AskHandle eliminates the need for human agents, significantly reducing labor costs and response times while enhancing consistency in customer interactions. Ideal for businesses aiming to elevate their customer support, AskHandle provides a seamless, fully automated solution.



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