Salsify forward deployed engineers
Sitation's Salsify forward deployed engineers work inside your team on Salsify. They learn how your products, retailers and channels work, build the data models, syndication, integrations and AI workflows around Salsify, and stay responsible for the result until your team is using it. Sitation was Salsify's first Platinum Solution Partner and has completed more than 200 Salsify implementations.
Talk to us about an engineer for Salsify
- FirstSalsify Platinum Solution Partner
- 200+Salsify implementations
- 60+Active Salsify certifications
What a Salsify forward deployed engineer does
A Salsify forward deployed engineer is a Sitation engineer who works directly with your eCommerce, product and IT teams in Salsify and the systems around it, and turns a product content problem into a working solution in production. It is the forward deployed engineer model, applied to Salsify.
The engineer learns how your team builds, approves and syndicates product content today, agrees with you what to build, builds it and stays with it until people use it. Then they hand it over to your team or keep improving it with you. See how forward deployed engineering works across platforms.
What our Salsify engineers build
Data models and content
Data models, taxonomy and normalized product content built around your catalog, so data stays consistent as it grows.
Channel syndication
Channel mappings and enhanced content templates for retailers such as Amazon, Best Buy and Shopify, tested before launch.
API integrations
Integrations on the Salsify API and retailer APIs such as Kroger's new item setup API, or Plezio Fuse connections to ERP, DAM and commerce systems.
AI workflows inside Salsify
AI content and translation workflows that run in Salsify, including Plezio Draft for Salsify, with your team reviewing what publishes.
GDSN alongside Salsify
GDSN and Salsify syndication run together, so retailers and trading partners receive the same product data.
Supplier data
Supplier product data collected and validated with Plezio Portal before it reaches Salsify.
Which Salsify service fits
Sitation works on Salsify in three ways, and many teams use more than one.
Salsify implementation
A defined project to set up Salsify or rebuild it.
- Data modeling, taxonomy and digital assets
- Channel activation, training and go-live
- A 30-day post-implementation warranty
Salsify forward deployed engineer
An engineer inside your team who owns a result, for work that changes as you learn.
- Integrations, automation and AI around Salsify
- Decisions made with your business and technical owners
- Responsible for the result until it is in use
Salsify managed services
Ongoing support for your platform, product data and retailer channels after launch.
- Platform monitoring and data management
- Retailer compliance and channel expansion
- Technical support
How a Salsify forward deployed engagement runs
The same four steps as every Sitation forward deployed engagement, applied to your Salsify setup.
Frame the work
Map the users, your Salsify setup, the connected systems and the result you need.
- A walk through how your team uses Salsify today
- A shared plan, with an owner for each decision
Build in increments
Review working software with your team and resolve decisions as the work develops.
Validate and release
Check integrations, permissions, data quality and user acceptance before release.
Transfer or continue
Documentation and knowledge transfer for the team that will own it, or continued work through Salsify managed services.
Awards and honors

- 2023
Salsify's first Platinum Partner
Salsify named Sitation a Platinum Partner in February 2023, the first Salsify partner to reach that tier.
Learn more about Salsify's first Platinum Partner - 2023
Partner Innovation Award
Sitation received Salsify's Partner Innovation Award for new software built for the Salsify ecosystem, including RoughDraftPro, Patchbay and Portal.
Learn more about Partner Innovation Award - 2022
2022 Salsify Partner Hackathon winner
Sitation won the 2022 Salsify Partner Hackathon with a demonstration of AI-generated long-form product content.
Learn more about 2022 Salsify Partner Hackathon winner
Salsify customer results

Sitation built an AI-powered translation workflow inside Salsify, and ShelterLogic’s teams now manage French-Canadian and Spanish translations independently.
Read the case study about ShelterLogic
Sitation’s certified Salsify specialists helped Hudson & Canal replace manual spreadsheet work with connected product-data workflows.
Read the case study about Hudson & Canal
As a Salsify Platinum Partner, Sitation took over Salsify and GDSN management and centralized syndication across 150 products and more than 100 retailer and trading partner destinations.
Read the case study about Bush Brothers & Company
Questions about Salsify forward deployed engineers
What is a Salsify forward deployed engineer?
A Sitation engineer who works directly with your teams in Salsify and the systems around it, turns a product content problem into a working solution in production and stays responsible for it until people use it. See the glossary definition.
How is this different from a Salsify implementation?
An implementation is a defined project to set up or rebuild Salsify, from discovery to go-live. A forward deployed engineer joins your team for work that changes as you learn, such as new integrations, channels, automation or AI on a live Salsify setup, and owns the result. Many teams bring one in after a Salsify implementation.
Can a forward deployed engineer work on our existing Salsify setup?
Yes. They can extend your data model, connect new systems and channels, automate manual steps or add AI to the Salsify setup you already run. They start by learning how your team uses it today.
Do your Salsify engineers build custom integrations?
Yes. They build integrations on the Salsify API, connect Salsify to ERP, DAM, commerce and marketplace systems with Plezio Fuse, and prepare retailer connections such as Kroger's new item setup API. See Salsify integrations and add-ons.
Can we start with one engineer?
Yes. Start with one Salsify forward deployed engineer, part-time or full-time, and add specialists or a Sitation-led team as the work grows.
What happens when the engagement ends?
We plan documentation and knowledge transfer from the start, so your team can own what we built. If you would rather we keep it running, the work can continue as Salsify managed services.
Talk to us about a Salsify forward deployed engineer
Tell us about your Salsify setup, your channels and where your team needs help. We will suggest the right engineer and a first piece of work.