Salsify is a PIM/PXM (product information management and product experience management) platform who mostly works with brands and manufacturers, but also supports retailers and distributors. Salsify is used to manage product information and content, and then syndicate that content to wherever it needs to go, whether it be eCommerce, marketplaces, or other digital channels.
Brands and manufacturers love Salsify because it helps them get their product information and content into the hands of their distribution partners (mostly retailers and marketplaces), so that it can be syndicated out to all of the places where their customers might be looking for it. This not only saves the brands and manufacturers a ton of time and energy, but it also ensures that their product information is accurate and up-to-date across all channels.
Retailers and distributors also love Salsify because it helps them to manage product data from the suppliers they work with, and to have an easy way to syndicate that content out to all of their digital channels like their own e-commerce websites. This saves them a lot of time and energy, and ensures that their product catalogs are accurate and up-to-date.
Sitation is a major partner to Salsify, and offers a range of services to help all customer segments to get the most out of the Salsify platform.