Apex, North Carolina
October 25, 2021
Trademark Global, a leading ecommerce wholesaler and distributor, has selected Sitation as its implementation partner for its upcoming Salsify Product Information Management (PIM) implementation.
Trademark Global plans to leverage Salsify to enable a strong, flexible data model across its myriad of product verticals, including concessions, home furnishings, pet care, toys, and technology accessories. Salsify will also be used to syndicate product information and enhanced content across several marketplace destinations including Amazon, Target, and Walmart.
Jason Pavlik, Creative Licensing Director for Trademark Global shares, “With the constant evolution of eCommerce along with the immense growth of competition – speed to market with best-in-class content is critical. Sitation’s partnership with Salsify along with their thorough understanding of our needs and how to translate them to the Salsify platform brought us to the conclusion that they are the ideal partner for in this endeavor.”
“Trademark believes this is an important implementation for our companies, and we’re partnering with the Sitation team for a positive impact and successful project,” notes Theresa Augustin, Business Analyst/Project Manager at Trademark Global.
Sitation is a key implementation partner for Salsify’s PIM and a leader in the partner network in both projects delivered and credentialed implementation specialists, technologists, and project managers.
“The Trademark Global team has taken a strategic approach to PIM and how Salsify can scale their eCommerce growth” said Carsten Krohn, Director of Sales and Marketing at Sitation. “I am excited to see Trademark putting a lot of effort into optimizing their product data and I am extremely confident that Salsify & Sitation will help the Trademark team accomplish their goals.”
Trademark Global will launch the Salsify PIM in Q1 of 2022 and plans to continue leveraging Salsify’s syndication functionality to grow its presence on the digital shelf.
About Trademark Global
Trademark Global dedicated itself to offering an agile and optimized approach to providing consumer products in the e-commerce marketplace. Starting initially as an online seller and changing its mission to supplying and distributing products for mass market retailers, Trademark Global finds success in its combination of high growth brands and efficient technology-enabled infrastructure. Learn more at www.trademarkglobal.com.
Sitation is a leading partner to brands, manufacturers, retailers, and distributors, providing services to help accelerate growth and win new customers on the digital shelf. With headquarters in Apex, NC, and offices in Chicago, Minneapolis, and Dallas, Sitation was recently named one of the fastest growing private companies in the United States at #379 on the Inc. 5000 and boasts a growing team of dedicated professionals specializing in the three pillars of PIM: strategy, data quality, and technology. Sitation is a key implementation and innovation partner to Salsify, with more than 60 successful deployments across a number of industries. Learn more at www.sitation.com.
Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to continuously optimize product pages across channels. The result is shopper-centric, frictionless, and memorable commerce experiences. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn more at www.salsify.com.