Adam Fairholm
Chief Technology Officer
Adam is a developer with over 18 years of experience designing and building systems on the web. Since getting his start in e-commerce writing the original online checkout experience for the running shoe retailer Fleet Feet, Adam has focused on product data and the systems that change, analyze, and deliver product content.
Adam's team covers the software design, management, planning, and development at Sitation, as well as custom software development, support, and infrastructure.
He’s also the co-founder of IMVDb, a music video production credit database that has been an important resource for the music video industry and music video fans for over a decade. Adam is originally from Mississauga, Canada, grew up in Coral Springs, Florida, and currently lives in Chapel Hill, North Carolina. He has a BA from the University of Notre Dame.
Articles by Adam Fairholm
Sitation Recognized as Stibo Systems’ North America Delivery Partner of the Year
Stibo Systems has named Sitation its 2025 North America Delivery Partner of the Year at its annual Path Summit event, held in Chicago, IL. This prestigious award recognizes Sitation’s dedication, focus, and success in delivering and servicing Stibo’s STEP platform, a popular and powerful PIM and MDM solution for retailers,… Read More
Vanta Recognizes Sitation’s Digital Infrastructure Manager in “25 to Trust” Awards
The Vanta 25 to Trust recognizes 25 exceptional Vanta customers setting the standard for excellence in GRC and security. Each honoree is recognized for their measurable impact, innovative approaches, and dedication to fostering trust and advancing security within their organizations and industries. Sitation’s Digital Infrastructure Manager, Chris Sheridan, has been… Read More
Welcome to the New Sitation
There is an amazing future ahead for e-commerce. Today, we’re launching an updated strategic direction, a brand-new look, and a suite of AI-powered services that will help our customers modernize and stay ahead of the competition. AI is no longer optional—it’s the new baseline for success. Every day, businesses… Read More
Take Full Control of Your AI-Generated Content with Flex Prompts
Flex Prompts significantly reduce the time it takes to launch products on your e-commerce channels. More than that, they allow you to maintain a cohesive brand voice across multiple platforms, from Wayfair to Amazon, without needing specialized help for each change. Read More
The Critical Role of Precision Prompting: Unlocking AI’s Potential
Discover the importance of specialized prompt engineering to harness AI's potential effectively and the value of partnering with AI experts as a strategic approach for businesses to navigate the complexities of diverse AI technologies. Read More
The Evolution of RoughDraftPro: A Year of Growth
Since its launch in March 2023, RoughDraftPro has undergone a remarkable evolution, rapidly emerging as a trailblazer in AI-driven content creation. Join the journey of RoughDraftPro as we highlight its innovative advancements and impact on the landscape of digital content production. Read More
Scorecards: Evaluating Content at Scale with Artificial Intelligence
Explore how RoughDraftPro's Scorecard feature uses AI to evaluate content at scale, simplifying tasks like writing product descriptions and assessing content against brand guidelines. Read More
Budgeting for Efficiency with AI
As we find ourselves well into the fourth quarter of 2023, businesses are gearing up to determine their budgets for the upcoming year. In today's ever-evolving economic landscape, it's paramount to ensure that every dollar invested goes the extra mile. In this blog post, we'll explore how harnessing the potential of Artificial Intelligence (AI) can help businesses gain the efficiencies they need to make their limited resources stretch further. Read More
Mastering AI: The Art of Prompt Modeling for Optimal Results
If you have experimented with AI powered chatbots you know that the results vary based on how you ask your question. Discover the value high quality prompt modeling can add to your AI-powered strategy. Read More
Navigating Generative AI Concerns: A Commitment to Responsible Innovation
As Generative AI is opens up new possibilities across industries, it is essential to acknowledge and address the legitimate concerns that arise as we venture further into the Artificial Intelligence innovative landscape. Read More