Skip to main content

Sitation blog

Adam Fairholm headshot

Adam Fairholm

Chief Technology Officer

Adam is a developer with over 18 years of experience designing and building systems on the web. Since getting his start in e-commerce writing the original online checkout experience for the running shoe retailer Fleet Feet, Adam has focused on product data and the systems that change, analyze, and deliver product content.

Adam's team covers the software design, management, planning, and development at Sitation, as well as custom software development, support, and infrastructure.

He’s also the co-founder of IMVDb, a music video production credit database that has been an important resource for the music video industry and music video fans for over a decade. Adam is originally from Mississauga, Canada, grew up in Coral Springs, Florida, and currently lives in Chapel Hill, North Carolina. He has a BA from the University of Notre Dame.

Articles by Adam Fairholm

PIM & MDM Insight

Using Azure Blob Storage for Remote Asset Storage in your PIM

The goal of a PIM is to easily enrich and store product data for downstream destinations. How the data should flow to downstream destinations is a critical piece of any implementation. Read More

Partners News

Sitation Adds Akeneo Extension to Marketplace: Version History Export Command

Sitation's first submission to the Akeneo Marketplace is here, bringing with it improved functionality to the build's version history. Read More

PIM & MDM Strategy

Steps to a Successful Akeneo Implementation: Part 1 – What are your goals for PIM?

Choosing the goals and a scope for PIM is critical to the success of your PIM. Click here for Akeneo’s definition of a PIM Any project’s success is dependent on the expectations and definitions of success going in. Defining clear goals and setting expectations for what a PIM… Read More

Partners Insight

A Deep Dive into Akeneo’s Product Version History

When you work on product data in the PIM, you probably have some concerns like…What happens if I make a mistake?What happens if the manufacturer changes its mind?How can I find out who changed this piece of product data? Rest easy, my reader. Akeneo has both a… Read More

PIM & MDM Strategy

Keys to a Great Akeneo Discovery

Key Takeaways 1. Great discoveries make great projects. Without them, you are flying blind (in most cases). 2. Validating a project’s statement of work (SOW) in a discovery is step #1–must catch misaligned assumptions, undefined requirements, and project risk. 3. Typical outputs of a well-done discovery include current and future… Read More

Partners Insight

Akeneo 4.0 Features We Are Most Excited About

Akeneo 4.0 brings several welcome changes to its PIM software. Upgrades to Symfony, Mysql, and PHP offer incremental updates to the technical stack, while performance improvements abound. I was lucky enough to be at the Akeneo PIM Summit 2020 to witness the unveiling, demos, and discussions in person. What 2… Read More