What’s New in Salsify: AI Agents, Agentic Discovery, and a Bigger Network
Salsify has shipped a dense run of updates this quarter, and the throughline across nearly all of them is the same one we’ve been tracking for a while now: product data has to serve two audiences at once, the human shopper scanning a page and the AI agent summarizing it… Read More
The Sell Sheet Bottleneck Nobody Talks About, and How Catalog Sites Fixes It
For years, a “product catalog” meant a PDF, or worse, a spreadsheet attached to an email. Someone would ask for updated product information, wait for a reply, download a file, and hope it was the current version. Multiply that across dozens of brands, hundreds of SKUs, and every internal team… Read More
Product content & syndication Insight
What Actually Makes a Product Image Convert?
For most of digital commerce’s history, “Is this a good product image?” was answered by whoever had the most seniority in the room. Brand managers had taste. Creative directors had instincts. Nobody had a number, so nothing shipped against a standard. It shipped against an opinion. That’s starting to change,… Read More
Your DAM and Your PIM Are Probably Not Talking. Here’s Why That Costs You.
A product manager updates a spec sheet in the PIM. Three weeks later, the product image on the retailer site still shows the old packaging. Nobody did anything wrong. The two systems that should have kept each other in sync simply never had a conversation. This happens constantly, and it… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the moments that… Read More
What Product Data Teams are Really Dealing With
At this year’s GS1 Connect 2026 in Las Vegas, Sitation surveyed product data and supply chain professionals to take the temperature on master data management. Taking a look at the challenges, the team dynamics, the tools, and the state of AI adoption, the results paint a clear picture: the industry… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s newly released… Read More
What Is ETIM, and Why Are Your Biggest Customers Asking for It?
Sooner or later it happens: a distributor, a major retailer, or a customer’s procurement team asks for “your ETIM data.” And nearly every manufacturer who hasn’t gone through the process might respond with “right… let me get back to you on that.” Manufacturers, distributors, and retailers already juggle a multitude… Read More
GDSN Was Built for This: How AI Finally Unlocks the Standard’s True Potential
The data model was built to handle extraordinary complexity. AI is what finally makes that complexity manageable. Spend enough time in the world of GDSN and you develop a certain appreciation for the standard. The data model is genuinely well-designed. Hierarchical trade item structures, target market… Read More
Extended Attributes in Salsify: A Faster Path to Amazon Syndication
Getting a brand fully set up for Amazon syndication has never been a quick process. There are a lot of moving parts, and one of the most time-consuming has been the initial catalog refresh; the full push of product data from Salsify into Vendor Central that… Read More
