Adam Fairholm
Chief Technology Officer
Adam is a developer with over 18 years of experience designing and building systems on the web. Since getting his start in e-commerce writing the original online checkout experience for the running shoe retailer Fleet Feet, Adam has focused on product data and the systems that change, analyze, and deliver product content.
Adam's team covers the software design, management, planning, and development at Sitation, as well as custom software development, support, and infrastructure.
He’s also the co-founder of IMVDb, a music video production credit database that has been an important resource for the music video industry and music video fans for over a decade. Adam is originally from Mississauga, Canada, grew up in Coral Springs, Florida, and currently lives in Chapel Hill, North Carolina. He has a BA from the University of Notre Dame.
Articles by Adam Fairholm
Does Salsify Integrate with Shopify?
Salsify offers seamless connectivity to Shopify, enabling efficient management of your product information and ensuring your eCommerce platform remains up-to-date. Salsify’s Product Information Management (PIM) capabilities provide a centralized source of truth for your product data, while the Shopify integration allows for smooth synchronization between systems. With multiple publishing methods… Read More
Does Salsify have a Knowledgebase?
Salsify has a lot of resources available to help you learn and grow on the platform including blogs, webinars, case studies, documentation, and a formula “cheat sheet”. Here are some URLs to follow to get to various resources at Salsify: Need help with Salsify? Sitation is here to help with… Read More
Who are Salsify’s Customers?
Salsify is a PIM/PXM (product information management and product experience management) platform who mostly works with brands and manufacturers, but also supports retailers and distributors. Salsify is used to manage product information and content, and then syndicate that content to wherever it needs to go, whether it be eCommerce, marketplaces,… Read More
What Data Can You Manage in Salsify?
Salsify is a leading PIM/PXM system capable of managing product data, specifications, digital assets, and metadata. This data is used to power eCommerce, marketplaces, and other digital channels. Salsify offers a suite of tools to help brands streamline their product data management and improve their online presence by making it… Read More
Salsify Ratings from Gartner and Forrester
Salsify has earned top marks from industry analysts including Gartner and Forrester in recent years, including earning the honor of being named a “Cool Vendor” in 2020. While Gartner hasn’t released its full “quadrant” chart for PIM (focusing instead on MDM and digital commerce), Salsify has been honored by other… Read More
Who are Salsify’s competitors?
Salsify’s main competitors in product information management (PIM) and product experience management (PXM) are Syndigo, Akeneo, Stibo Systems, Inriver and Pimcore. Each helps brands, manufacturers and retailers manage product content and send it to eCommerce channels, but they differ in focus, deployment model and the kind of… Read More
