Adam Fairholm
Chief Technology Officer
Adam is a developer with over 18 years of experience designing and building systems on the web. Since getting his start in e-commerce writing the original online checkout experience for the running shoe retailer Fleet Feet, Adam has focused on product data and the systems that change, analyze, and deliver product content.
Adam's team covers the software design, management, planning, and development at Sitation, as well as custom software development, support, and infrastructure.
He’s also the co-founder of IMVDb, a music video production credit database that has been an important resource for the music video industry and music video fans for over a decade. Adam is originally from Mississauga, Canada, grew up in Coral Springs, Florida, and currently lives in Chapel Hill, North Carolina. He has a BA from the University of Notre Dame.
Articles by Adam Fairholm
The Evolution of RoughDraftPro
Just three months after its launch, RoughDraftPro has evolved into a proven solution for a variety of challenges within the realm of product data creation and management. Check out the new functionality of this powerful AI content creation tool. Read More
What is the Salsify Analytics offering?
Powerful in-tool analytics are available to Salsify users with the Automated Insights feature. This feature gives users the ability to automatically generate insights based on their product data. It includes features such as the ability to identify trends, outliers, and patterns in data. This can be extremely helpful for users… Read More
What can you do with the Salsify API?
The Salsify API lets partners, developers and customers extend Salsify into their own applications: read, create, update and delete products, digital assets, records and other Salsify resources, run bulk imports and exports, and receive webhook notifications when products, assets or imports change. It is a RESTful API authenticated with a… Read More
Does Salsify Publish to Walmart?
Salsify is a PIM/PXM provider that can help brands and manufacturers publish data to retail partners including Walmart. Salsify’s platform enables customers to manage product information across hundreds or even thousands of SKUs, and provides tools to automate data syndication. Walmart’s data onboarding requirements are specific and ever-changing, but Salsify’s… Read More
Does Salsify Integrate with Magento?
Salsify is a cloud-based product information management (PIM) system that helps brands to manage, enrich, and syndicate their product data across all channels, including ecommerce platforms like Magento. Salsify’s Magento Connector Salsify does offer an integration with Magento, and it allows brands to syndicate their product data from Salsify directly… Read More
Does Salsify Integrate with BigCommerce?
Integrating and publishing your product data into BigCommerce can be a time-consuming and difficult process. Salsify can make this process much easier by automatically integrating your product data into BigCommerce and helping you to keep it up-to-date. Salsify has created a BigCommerce connector that will allow you to… Read More
What Retailers does Salsify Publish to?
One of the most powerful features of Salsify is its ability to help brands and manufacturers publish their data to retailers. Dozens of retailers are now supported with direct publication capability from Salsify, including Amazon, Walmart, Target, Wayfair, PetSmart, Instacart, and many many more. If a retailer does not support… Read More
Does Salsify Publish to Target?
Yes! Salsify offers a direct connection with Target. This means that once you’ve setup your products in Salsify, you can automatically publish them to Target.com through our platform. Supplier data onboarding can present challenges like data silos, lack of standardization, and lengthy manual processes. Salsify’s Product Intelligence Platform helps you… Read More
Does Salsify have an App?
Salsify is a SaaS application targeted at business users. It enables users to manage their product data and connect with their customers, suppliers, and other ecosystem partners. The app includes a number of features such as product data management, customer relationship management, supplier relationship management, and analytics. While Salsify does… Read More
How does Salsify Pricing work?
Salsify’s pricing is based on a number of factors, including the number of seats, the number of product records, support agreements, and entitlements (add-ons that give you access to additional functionality such as analytics and enhanced content). As a SaaS application, Salsify is priced on a subscription basis, so pricing… Read More
