Agentic commerce: Insight
AI shopping agents that research, compare and buy for customers: how retailers and brands respond, and the product data, permissions and payments behind them.
The Fight Over Who Gets to Shop for Your Customer
eBay and United are restricting AI shopping agents while Walmart builds controlled access. What that split means for brand equity, impulse buys, price and payments. Read More
AI Doesn’t See Your Org Chart. It Sees Your Signals.
Once AI moves from finding information to comparing products, making recommendations and facilitating actions, GEO can no longer belong exclusively to SEO, content or ecommerce. Every team that creates a signal the agent can use influences the outcome. This is Part 8 of an 8-part deep… Read More
From Answers to Actions: What Changed in GEO
When this series began, the goal was getting into the answer. Less than a year later, the answer is becoming an intermediate step. AI agents increasingly compare, decide and help shoppers act. This is Part 7 of an 8-part deep dive series exploring how brands win when search… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Sitation editor’s note: For a current explanation of shopping agents, platform differences and buyer controls, see our agentic commerce guide. Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and… Read More