Industries: Insight
Product data challenges specific to automotive, distribution, grocery and bev-alc, consumer packaged goods and retail.
What Is ETIM, and Why Are Your Biggest Customers Asking for It?
Sooner or later it happens: a distributor, a major retailer, or a customer’s procurement team asks for “your ETIM data.” And nearly every manufacturer who hasn’t gone through the process might respond with “right… let me get back to you on that.” Manufacturers, distributors, and retailers already juggle a multitude… Read More
Product content & syndication Insight
Choosing a New Syndication Path: From Kroger VIP Portal to NIS
The clock is ticking for brands submitting new items to Kroger. The Vendor Item Portal (VIP), which suppliers have long relied on for new item setup (NIS), is being decommissioned. While an exact sunset date may be fluid, the impending retirement of the VIP portal means brands should prioritize an… Read More
The Automotive Content Bottleneck: How AI Turns Specs into Sales
Automotive and powersports catalogs expand faster than teams can write, review, and refresh product content. Fitment rules, safety/compliance language, and channel-specific policies make the work slow, inconsistent, and expensive. Plezio Draft turns this bottleneck into a repeatable engine for growth by producing accurate, channel-ready content at… Read More
The E-Commerce Proving Ground: Lessons from the $13.7 Billion Amazon Auto Parts Market
The numbers are staggering. According to the 2026 Auto Care Factbook, Amazon’s automotive department has swelled into a $13.73 billion behemoth, growing nearly 10% year-over-year. It’s now the 12th largest category on the world’s biggest digital shelf, with an average sales price of $42.26 per unit,… Read More
Why Your Return Rate is a Data Problem: A Deep Dive into Brakes, Batteries, and Lighting
In the world of e-commerce, product returns are more than just a line item on a balance sheet. They are a direct assault on profitability, a drain on operational resources, and a corrosive agent to customer trust. Nowhere is this truer than in the automotive aftermarket, where a simple mistake… Read More
Product content & syndication Insight
Navigating Salsify’s New Kroger New Item Setup API: A Guide for Brands
There is a new way to send new items to Kroger, and brands now have an alternative to 1WorldSync for syndicating new items to Kroger – meet Salsify’s new Kroger NIS (new item setup) API! Salsify has introduced a groundbreaking development for brands looking to streamline their product syndication process… Read More
Maximizing the Power of Cross-Referencing in PIM for Electronic Components
In realm of electronic components, cross-referencing emerges as a pivotal element. Discover how your PIM can help you maximize this strategy. Read More
Discover the Value of Sitation’s Automotive Fitment App
With a number of professionals coming from the automotive industry, Sitation has a deep understanding of the needs and thus the solution to automotive's core challenges. PIM improves data completeness and management, but how does fitment work within these systems? Sitation introduces Automotive Fitment App as a modern solution for industry Akeneo users. Read More
Artificial Intelligence & Cross Referencing for Electronic Components
Explore the value of Artificial Intelligence and cross referencing for the electronic components industry. Director of Solution Consulting, Pramit Rajkrishna, CSPO, Certified SAFe 6 Agilist shares insight from both his role at Sitation but also from his high-tech industry experience. Read More
Automotive Product Data – Overcoming Year Make Model Challenges: Part 3
This third installment addresses how PIM and MDM systems play a role in your strategy for overcoming year make model data management challenges. Read More
