Digital shelf & retail media: Insight
Marketplaces, retailer requirements, shelf analytics, retail media and what shoppers expect from product pages.
The Fight Over Who Gets to Shop for Your Customer
eBay and United are restricting AI shopping agents while Walmart builds controlled access. What that split means for brand equity, impulse buys, price and payments. Read More
AI Doesn’t See Your Org Chart. It Sees Your Signals.
Once AI moves from finding information to comparing products, making recommendations and facilitating actions, GEO can no longer belong exclusively to SEO, content or ecommerce. Every team that creates a signal the agent can use influences the outcome. This is Part 8 of an 8-part deep… Read More
From Answers to Actions: What Changed in GEO
When this series began, the goal was getting into the answer. Less than a year later, the answer is becoming an intermediate step. AI agents increasingly compare, decide and help shoppers act. This is Part 7 of an 8-part deep dive series exploring how brands win when search… Read More
Product content & syndication Insight
What Actually Makes a Product Image Convert?
For most of digital commerce’s history, “Is this a good product image?” was answered by whoever had the most seniority in the room. Brand managers had taste. Creative directors had instincts. Nobody had a number, so nothing shipped against a standard. It shipped against an opinion. That’s starting… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s… Read More
Extended Attributes in Salsify: A Faster Path to Amazon Syndication
Getting a brand fully set up for Amazon syndication has never been a quick process. There are a lot of moving parts, and one of the most time-consuming has been the initial catalog refresh; the full push of product data from Salsify into Vendor Central… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Sitation editor’s note: For a current explanation of shopping agents, platform differences and buyer controls, see our agentic commerce guide. Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and… Read More
Product content & syndication Insight
How AI “Thinks” About Your Products (and Why Copy Now Sells Twice)
Part 3 continues our deep dive into answer-driven search and the content signals models prioritize. If you’re arriving here first, Parts 1 and 2 offer the baseline this piece extends. Modern AI has two minds at work. Machine… Read More
Product content & syndication Insight
The End of Pages, The Rise of Answers
This is Part 1 of an 8-part deep dive series to explore how brands win when search becomes a conversation. Search is becoming a dialogue, and “being in the answer” is the new Page One. The way people find products has crossed a line. Search engines are… Read More