Partners: Insight
News and know-how from the platforms we implement and support, including Akeneo, Salsify, Stibo Systems and Syndigo.
What’s New in Salsify: AI Agents, Agentic Discovery, and a Bigger Network
Salsify has shipped a dense run of updates this quarter, and the throughline across nearly all of them is the same one we’ve been tracking for a while now: product data has to serve two audiences at once, the human shopper scanning a page and the AI agent summarizing it… Read More
The Sell Sheet Bottleneck Nobody Talks About, and How Catalog Sites Fixes It
For years, a “product catalog” meant a PDF, or worse, a spreadsheet attached to an email. Someone would ask for updated product information, wait for a reply, download a file, and hope it was the current version. Multiply that across dozens of brands, hundreds of SKUs, and every internal team… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the moments that… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s newly released… Read More
Extended Attributes in Salsify: A Faster Path to Amazon Syndication
Getting a brand fully set up for Amazon syndication has never been a quick process. There are a lot of moving parts, and one of the most time-consuming has been the initial catalog refresh; the full push of product data from Salsify into Vendor Central that… Read More
Beyond the Product Description: How Plezio Draft Is Redefining AI Content at Scale
When most e-commerce teams hear “AI content tool,” they picture one thing: a product description generator. Type in some attributes, get a paragraph back, move on. It’s a legitimate use case, but also a narrow one, especially as the demands on e-comm content teams continue to expand well beyond the… Read More
Iterating With AI: How AI tools can improve PXM through your existing PIM
I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing or… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and Research Lead at Salsify, examines shopper sentiment and predictions around agentic commerce in 2026. You’ve probably seen the memes about how when you… Read More
Product content & syndication Insight
Choosing a New Syndication Path: From Kroger VIP Portal to NIS
The clock is ticking for brands submitting new items to Kroger. The Vendor Item Portal (VIP), which suppliers have long relied on for new item setup (NIS), is being decommissioned. While an exact sunset date may be fluid, the impending retirement of the VIP portal means brands should prioritize an… Read More
Product content & syndication Insight
Navigating Salsify’s New Kroger New Item Setup API: A Guide for Brands
There is a new way to send new items to Kroger, and brands now have an alternative to 1WorldSync for syndicating new items to Kroger – meet Salsify’s new Kroger NIS (new item setup) API! Salsify has introduced a groundbreaking development for brands looking to streamline their product syndication process… Read More
