Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Product content & syndication Insight
Enhanced Content: One Way to Drive A Deeper Customer Experience
Enhanced content. What is it? How do you get it? What difference will it make? As digital shelf shoppers increasingly demand a personalized and interactive experience, staying competitive means finding ways to provide a satisfying customer experience. The solution is simple. Read More
Product content & syndication Insight
The New Amazon API has Arrived: Here is What Salsify Users Need to Know
As Amazon transitions from its Amazon Feed Specifications (AFS) API to Amazon Selling Partner API (SP-API), Salsify users will need to make adjustments to continue selling effectively in the Amazon space. Read More
How to Prepare Digital Assets for a Salsify PIM Implementation
Salsify can store almost any digital asset file type to leverage for e-commerce content syndication - jpg, png, videos, PDFs, etc. Understanding how Assets link to Products takes the guesswork out of properly naming your files for import to the Salsify PIM, so you can complete your Salsify implementation ahead of schedule! Read More
Product content & syndication Strategy
How Focusing on Copy Elevates eCommerce Strategy
LIMITATIONS INHERENT TO ECOMMERCE PLATFORMS Despite its many progressions, eCommerce today still falls short of providing an experience that encapsulates the five senses. You cannot smell, touch, or taste an online product listing, and even a product’s images can be misinterpreted when there is no sense of scale. When translating… Read More
How to Channel Your Inner PIM: Helpful Hints for Achieving Syndication Zen
When contemplating the Akeneo platform, there are a few considerations before deciding how many channels your product information management (PIM) system requires. What comes to mind when you think of a PIM channel? Where are you selling? Who are you selling to? How are you getting products to market? What… Read More
Product content & syndication Insight
Salsify’s Powerful Channel Syndication Features – How to Deliver the Right Data to Downstream Channels
Salsify’s powerful Channels feature allows you to publish some or all of your product catalog to a downstream source. This could be a website, like Shopify or Magento, a catalog, a trading partner, a reporting system, or whatever you want! The magic of this tool is its ability to be configured out… Read More
5 Fundamentals to Master Product Experience Management
Key Takeaways: Winning ecommerce requires practicing Product Experience Management (PXM) which is customizing product information and their online presentation per target audience and/or channel. To effectively practice PXM, one needs to employ a product information management software (PIM), data asset manager (DAM), and a content syndication tool. Shoppers expectations are… Read More
Digital shelf & retail media Strategy
E-Commerce Trends for 2020
With your holiday ecommerce strategy in full swing, it’s time to look ahead to 2020 trends. Ecommerce in 2020 is unfolding with a few common themes, centered around the customer’s experience of your brand. Find top ways to get customers talking about you this year by providing what they expect… Read More
