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Sitation blog

Product content & syndication

Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.

Partners Insight

Does Salsify Integrate with BigCommerce?

Integrating and publishing your product data into BigCommerce can be a time-consuming and difficult process. Salsify can make this process much easier by automatically integrating your product data into BigCommerce and helping you to keep it up-to-date. Salsify has created a BigCommerce connector that will allow… Read More

Partners Insight

What Retailers does Salsify Publish to?

One of the most powerful features of Salsify is its ability to help brands and manufacturers publish their data to retailers. Dozens of retailers are now supported with direct publication capability from Salsify, including Amazon, Walmart, Target, Wayfair, PetSmart, Instacart, and many many more. If a retailer does… Read More

Partners Insight

Does Salsify Publish to Target?

Yes! Salsify offers a direct connection with Target. This means that once you’ve setup your products in Salsify, you can automatically publish them to Target.com through our platform. Supplier data onboarding can present challenges like data silos, lack of standardization, and lengthy manual processes. Salsify’s Product Intelligence Platform… Read More

Partners Insight

Does Salsify Integrate with Shopify?

Salsify offers seamless connectivity to Shopify, enabling efficient management of your product information and ensuring your eCommerce platform remains up-to-date. Salsify’s Product Information Management (PIM) capabilities provide a centralized source of truth for your product data, while the Shopify integration allows for smooth synchronization between systems. With multiple… Read More

Partners Insight

What Data Can You Manage in Salsify?

Originally published May 2022. Updated October 2026. Salsify is a leading PIM/PXM system capable of managing product data, specifications, digital assets, and metadata. This data is used to power eCommerce, marketplaces, and other digital channels. Salsify offers a suite of tools to help brands streamline their product data… Read More

Product content & syndication Insight

Enhanced Content: One Way to Drive A Deeper Customer Experience

Enhanced content. What is it? How do you get it? What difference will it make? As digital shelf shoppers increasingly demand a personalized and interactive experience, staying competitive means finding ways to provide a satisfying customer experience. The solution is simple. Read More

Product content & syndication Insight

The New Amazon API has Arrived: Here is What Salsify Users Need to Know

As Amazon transitions from its Amazon Feed Specifications (AFS) API to Amazon Selling Partner API (SP-API), Salsify users will need to make adjustments to continue selling effectively in the Amazon space.  Read More

PIM & MDM Insight

How to Prepare Digital Assets for a Salsify PIM Implementation

Salsify can store almost any digital asset file type to leverage for e-commerce content syndication - jpg, png, videos, PDFs, etc. Understanding how Assets link to Products takes the guesswork out of properly naming your files for import to the Salsify PIM, so you can complete your Salsify implementation ahead of schedule! Read More

Product content & syndication Strategy

How Focusing on Copy Elevates eCommerce Strategy

LIMITATIONS INHERENT TO ECOMMERCE PLATFORMS Despite its many progressions, eCommerce today still falls short of providing an experience that encapsulates the five senses. You cannot smell, touch, or taste an online product listing, and even a product’s images can be misinterpreted when there is no sense of scale. When… Read More

PIM & MDM Insight

How to Channel Your Inner PIM: Helpful Hints for Achieving Syndication Zen

When contemplating the Akeneo platform, there are a few considerations before deciding how many channels your product information management (PIM) system requires. What comes to mind when you think of a PIM channel? Where are you selling? Who are you selling to? How are you getting products… Read More