Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Product content & syndication Strategy
The Grocery Cart Is Changing Fast. Is Your Product Content Keeping Pace?
When Groceryshop named its three anchor themes for this year’s event in Las Vegas (September 22-24), AI-powered shopping and retail media’s next growth phase were the expected picks. The third was not: the GLP-1-driven shift in consumer demand, sitting right alongside them as a topic serious… Read More
Product content & syndication Strategy
Not All Feed Errors Are Equal Heading Into Q4
Most peak season advice assumes a July start: audit your feeds, fix your listings, refresh your images, sync your inventory, all before traffic and ad spend ramp up. That advice holds up fine if the calendar cooperates. For a lot of teams, it doesn’t, and the more useful question by… Read More
The Sell Sheet Bottleneck Nobody Talks About, and How Catalog Sites Fixes It
For years, a “product catalog” meant a PDF, or worse, a spreadsheet attached to an email. Someone would ask for updated product information, wait for a reply, download a file, and hope it was the current version. Multiply that across dozens of brands, hundreds of SKUs, and every internal team… Read More
Product content & syndication Insight
What Actually Makes a Product Image Convert?
For most of digital commerce’s history, “Is this a good product image?” was answered by whoever had the most seniority in the room. Brand managers had taste. Creative directors had instincts. Nobody had a number, so nothing shipped against a standard. It shipped against an opinion. That’s starting to change,… Read More
Your DAM and Your PIM Are Probably Not Talking. Here’s Why That Costs You.
A product manager updates a spec sheet in the PIM. Three weeks later, the product image on the retailer site still shows the old packaging. Nobody did anything wrong. The two systems that should have kept each other in sync simply never had a conversation. This happens constantly, and it… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the moments that… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s newly released… Read More
Product content & syndication Strategy
The Google Merchant API Deadline Isn’t Really About an API
On August 18, 2026, Google shuts down the Content API for Shopping for good. Any brand still pushing product data through it will find listings disappearing from Google Shopping and Performance Max campaigns going quiet, not because demand dried up, but because the pipe carrying the… Read More
Digital shelf & retail media Strategy
Win the Shelf When Competitors Go Dark
THE OPPORTUNITY A new competitive battleground, and most brands aren’t ready Out-of-stock moments are becoming recommendation moments. When a shopper discovers that their preferred product is unavailable, they do not always leave the site or try a different retailer. Increasingly, they ask AI what to buy instead. And when they… Read More
Product content & syndication Strategy
What Amazon’s New Title Limit Actually Means for Your Product Content Strategy
Most brands will treat Amazon’s new 75-character title limit as a compliance task, a deadline to hit, a character count to trim. That’s the wrong frame. What Amazon is actually enforcing is a more disciplined content architecture. Titles have one job: identify the product clearly and… Read More
