Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Product content & syndication Insight
Salsify’s Powerful Channel Syndication Features – How to Deliver the Right Data to Downstream Channels
Salsify’s powerful Channels feature allows you to publish some or all of your product catalog to a downstream source. This could be a website, like Shopify or Magento, a catalog, a trading partner, a reporting system, or whatever you want! The magic of this tool is its ability to be… Read More
5 Fundamentals to Master Product Experience Management
Key Takeaways: Winning ecommerce requires practicing Product Experience Management (PXM) which is customizing product information and their online presentation per target audience and/or channel. To effectively practice PXM, one needs to employ a product information management software (PIM), data asset manager (DAM), and a content syndication tool. Shoppers… Read More
Digital shelf & retail media Strategy
E-Commerce Trends for 2020
With your holiday ecommerce strategy in full swing, it’s time to look ahead to 2020 trends. Ecommerce in 2020 is unfolding with a few common themes, centered around the customer’s experience of your brand. Find top ways to get customers talking about you this year by providing what they… Read More
