Akeneo: A CIO’s Guide
What's the best fit? Senior Director of Solution Architecture, George Dzuricsko walks you through the ins and outs of Akeneo's powerful offerings. Read More
Digital shelf & retail media Strategy
The Pandemic Accelerated E-Commerce Adoption and Innovation. What Will Happen in the Post-Pandemic Era?
The pandemic has been a major catalyst for the growth of e-commerce. As we emerge from the crisis, what can we expect for e-commerce, and PIM? Read More
The Three Pillars of PIM – Strategy, Data Quality, and Technology
Take a deeper look at the three most important components of success in PIM/PXM - strategy, data quality, and technology. Read More
How to Choose the Right Solution Partner for your PIM Implementation
Explore the four key criteria to consider when selecting a PIM implementation solution partner. Read More
Product content & syndication Strategy
How Focusing on Copy Elevates eCommerce Strategy
LIMITATIONS INHERENT TO ECOMMERCE PLATFORMS Despite its many progressions, eCommerce today still falls short of providing an experience that encapsulates the five senses. You cannot smell, touch, or taste an online product listing, and even a product’s images can be misinterpreted when there is no sense of scale. When translating… Read More
Company news & events Strategy
Keeping It Real While Working Remotely
Strong relationships are fundamental to success in businesses of any size or market. The trust we build with our clients and colleagues allows for the open communication and collaboration necessary for fruitful engagements. We now find ourselves in a new business landscape where there is no travel, no handshakes, no… Read More
Steps to a Successful Akeneo Implementation: Part 1 – What are your goals for PIM?
Choosing the goals and a scope for PIM is critical to the success of your PIM. Click here for Akeneo’s definition of a PIM Any project’s success is dependent on the expectations and definitions of success going in. Defining clear goals and setting expectations for what a PIM… Read More
Why You Should Adopt Akeneo’s Built-in Tools Rather Than Forcing Functionality Into Akeneo
I see this all the time when speaking to clients who are thinking of implementing Akeneo. The question is always Can Akeneo do X? Our old system could. As someone that has built some highly custom Akeneo implementations, the answer to this question is Yes. Akeneo has a Flexibility offering, which as the… Read More
Akene-Oh No: Common Pitfalls to Avoid When Using the Akeneo PIM
Product Information Management (PIM) tools are making their way increasingly into the ecommerce market because of their utility in a company’s product data efforts. Whether maintaining, consolidating, or augmenting product data, a PIM is essential for doing such tasks at scale with managerial visibility. One such PIM is Akeneo which… Read More
5 Fundamentals to Master Product Experience Management
Key Takeaways: Winning ecommerce requires practicing Product Experience Management (PXM) which is customizing product information and their online presentation per target audience and/or channel. To effectively practice PXM, one needs to employ a product information management software (PIM), data asset manager (DAM), and a content syndication tool. Shoppers expectations are… Read More
